The Replenishment Flow sends reminders for customers to reorder consumable products. Ensuring customers don’t run out of what they need, this flow strengthens customer retention and maximizes lifetime value.

Replenishment Flow

What’s A Replenishment Flow?

A Replenishment Flow is an email automation series that helps ecommerce businesses remind their customers to repurchase certain items. This flow is only relevant for consumable/replenishable products, such as supplements, food/beverage, or beauty products, where a customer would rebuy the same product multiple times. 

# Of Emails: 3

Flow Length: 10 days

What’s the goal of a Post-Purchase Upsell Flow?

To remind customers to repurchase a consumable product that they’ve already purchased which:‍

  1. Gets more customers to return to make another purchase
  2. Gets the average customer making more purchases
  3. Gets more customers to upgrade to a recurring subscription
  4. Gets customers spending more over the lifetime with your brand

Replenishment Flow Emails

Email #1: Running Out Soon + Subscription Upsell‍

A simple reminder email for the customer to repurchase & to urge them to do so before they run out which can include:‍

  1. Urgency that they’re going to run out of their supply soon & to re-order before they run out
  2. Upsells to start a recurring subscription order to never forget about re-ordering again
  3. Reminder of the benefits of long-term use of the product (for supplements/beauty)
  4. Info about subscription, how it works & perks
  5. Cancel/change your subscription anytime
💡
Expert Tip

Test time delays! Look into your data and analyze average time between purchases. Test that average VS shorter time delays to see if you can influence shorter replenishment cycles.

Elliot Kovac
Founder of The Dispatch Agency
@elliotkovac28

Email #2: Replenishment Reminder + Subscription Upsell

‍A simple reminder email for the customer to repurchase & to urge them to do so before they run out which can include:

  1. Upsells to start a recurring subscription order to never forget about re-ordering again
  2. Before & after images of long-term use of the product (for supplements/beauty)
  3. Testimonials of long-term use of the product (for supplements/beauty)
  4. Examples/education on other ways to use the product (for food & beverage)

‍

Email #3: Replenishment Reminder + Cross-Sell

A simple reminder email for the customer to repurchase now that they’ve likely run out along with recommendations for other products they might like:

  1. Additional recommendations for other products to add
  2. Education on of how to incorporate the product in their daily life
  3. Education on the goals/needs/wants the product can help them achieve

Replenishment Flow Email Examples