Grid Background
Gradient Shape
Skip to content
Upsell Strategy Playbook
Logo +
Private: Orita x PostPilot

The Road To BFCM

Build a Direct Mail Program That Actually Drives Q4 Growth

BFCM Playbook

Most brands approach Q4 with brute force—more emails, more SMS, more ad spend. But volume alone doesn’t scale: performance declines, acquisition costs spike, and your best customers tune out. If your retention strategy relies solely on digital channels, you’re missing high-value segments—unsubscribers, lapsed buyers, and high-intent visitors who never convert.

 

That’s where direct mail comes in: an omni-channel approach to work alongside email & SMS to reach your audience offline.

 

This playbook is your practical guide to testing and scaling direct mail as a true performance channel—before the holiday surge. 

 

Built by Longplay, Orita, and PostPilot, it combines lifecycle strategy, segmentation intelligence, and best-in-class execution to help you drive more predictable growth this Q4.

By the teams who have partnered with brands like:

Here's a Sneak Peek!

What You'll Learn:

  • Check
    How to Layer Direct Mail Into Your Lifecycle Strategy:

    See how direct mail works alongside email & SMS so you have an omni-channel strategy across your entire customer journey —across acquisition, retention, and winback.
  • Check
    Where You’re Losing Revenue During Q4:

    Learn how to find the segments of customers that digital can’t reach—like unsubscribed users or inactive past buyers—and learn how to reactivate them to drive more Q4 revenue

What You'll Learn:

  • Check
    Case Studies from Brands That Did It Right:

    See how Hexclad, Tracksmith, and Daily Elements used targeted direct mail to drive incremental revenue during Q4, not just volume.
  • Check
    Step-by-Step Testing Framework From Now Until BFCM:

    From having a holdout strategy to segmentation & offer testing, holdout strategy, the goal is to gather insights so you know where direct mail works best for your business.

Table of Contents:

1

Why You Need to Rethink Your BFCM Strategy Now

+
2

The Role of Direct Mail in a Modern Lifecycle Strategy

+
3

What Success Can Look Like - If You Start Now

+
4

Why You Need To Start Now - The Roadmap to BFCM

+
5

How To Run A Strategic Direct Mail Test

+
6

What Pre-BFCM Success Looks Like

+
7

Why Direct Mail Works Differently During BFCM

+
8

How To Execute A Successful BFCM Direct Mail Campaign

+
9

What To Do Next

+

Longplay Academy Playbooks
loved by 2000+ marketing teams, executives & founders from companies like:

About Us:

Longplay
Retention Marketing Agency

Longplay is a full-service retention & lifecycle marketing partner for DTC e-commerce brands to optimize each stage of their customer lifecycle. Our methodology helps brands convert more leads, drive repeat purchases, increase AOV & increase customer LTV.

Our team has generated $300M+ in revenue for brands through email, SMS, direct mail, loyalty & membership programs, mobile apps & more. We’ve partnered with 7, 8 and 9-figure DTC e-commerce brands such as Dr. Squatch, Boxed Water, Dr. Harvey’s, iRestore & more.

Book A Call

PostPilot + Orita
AI-Powered Email Optimization & Direct Mail Platform

PostPilot is the leading direct mail automation platform for e-commerce brands to transform direct mail into a powerful channel that drives results. PostPilot drives direct mail success for brands like Dr. Squatch, iHeartDogs, Shinesty, The Ridge, Beardbrand, and hundreds more.

Orita helps DTC brands stop over-emailing and start emailing smarter. With seamless integration into Klaviyo and Shopify, Orita delivers fast results with no engineering needed. Stop chasing opens and start driving predictable, profitable growth from your email list. It’s a smarter way to scale email without sacrificing brand trust or deliverability.

Learn More