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The Lifecycle Marketing
Library

Become an expert & upskill your team with our comprehensive playbooks and courses designed to help you build a world-class lifecycle marketing program.

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Mastering The Customer Lifecycle

Mastering The Customer Lifecycle

The advanced guide w/ step-by-step strategies to nurture, convert & retain more customers.

Private: Social Snowball
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Basic

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2 hours (90 pages)

Personalization Power Plays

Personalization Power Plays

16 advanced strategies to convert more customers at every stage

Private: LiveRecover
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Basic

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2 hours (66 pages)

The Loyalty Advantage

The Loyalty Advantage

Playbook + email template to drive loyalty & membership program growth

Private: Rivo
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Basic

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2 hours (90 pages)

Josh Friedman Logo

“In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy.

“In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them.”

Josh Friedman

President, Dr. Squatch

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Subscription Secrets

Subscription Secrets

Tactics to Build A Repeat Revenue Machine

Private: Skio
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Basic

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2 hours (90 pages)

Mastering The Mailer

Mastering The Mailer

How to test, iterate & scale direct mail for profitable growth.

Private: PostPilot
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Basic

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2 hours (90 pages)

Pop-Up Power-Ups

Pop-Up Power-Ups

Strategies to drive growth through website pop-ups from welcome & beyond.

Private: Amped
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Basic

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2 hours (66 pages)

Measuring Customer Metrics

Measuring Customer Metrics

A guide to retention marketing analytics & building a high-performance customer lifecycle.

Private: Tydo
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Basic

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2 hours (53 pages)

Decoding Your Data

Decoding Your Data

The hands-on playbook for data-driven competitor research, market trends & smarter product decisions.

Private: Particl
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Basic

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2 hours (128 pages)

SMS : Sales At Scale

SMS : Sales At Scale

18 Strategies To Convert More in Q4

Postscript
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Basic

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2 hours (90 pages)

Amplifying Ad Spend

Amplifying Ad Spend

Maximize Growth with Data-Driven Strategies

Private: Revenue Roll
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Basic

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2 hours (62 pages)

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A white-glove service built for success.

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