The Add To Cart flow targets visitors who have items in their cart with emails to encourage them to proceed to checkout. Through timely reminders and addressing objections, it helps convert shoppers who are showing buyer intent.
What’s an Add to Cart Flow?
The Add To Cart Flow is series of emails targeting customers who added product(s) to cart but didn't start checkout. Some of these shoppers may be new to your brand while others may be returning customers exploring new items or thinking about repurchasing products they’ve already tried.
# Of Emails: 2
Flow Length: 36 hours
What’s the goal of an Add to Cart Flow?
Get shoppers who added a product to cart but didn’t start checkout to make their purchase which:
- Converts more new email subscribers into paying customers (which means more revenue!)
- Gets potential customers to make their first purchase faster (ie. the amount of time it takes someone to go from being aware of the brand to becoming a customer)
- Gets more revenue out of each lead you drive to your website (which means lower CPAs & more value from your website traffic)
- Gets more shoppers purchasing
Add to Cart Emails
Email #1: Reminder Email
A simple reminder email of the product(s) they added to cart & reducing the friction for them to purchase that can include:
- Dynamic “Added To Cart” Block: This is the section of the email that dynamically shows the customer the names, images & price of the products they added to cart.
- “Start Checkout” CTA in the header & below the dynamic “added to cart” block: Having a call-to-action (CTA) button here improves click rates to get shoppers back to the website.
- Key Brand USPs: Icons to remind customers of what makes your brand unique & why they should buy from you
- Reminders of free shipping, warranties or free returns: This helps reduce buyer friction
Email #2: Reminder + Objections
A simple reminder email to sell them more on your products & brand, and addresses more objections to purchase that can include:
- Dynamic “Added To Cart” Block: This is the section of the email that dynamically shows the customer the names, images & price of the products they added to cart.
- “Start Checkout” CTA in the header & below the dynamic “added to cart” block: Having a call-to-action (CTA) button here improves click rates to get shoppers back to the website.
- Recommendations for other products: This gives them other products they might like more
- FAQs to address common objections: This directly addresses common reasons they might be hesitant to purchase
- Testimonials & user-generated content: This provides social proof for your brand
