As acquiring customers becomes more challenging & expensive, an e-commerce brand needs to be able to maximize a customer's lifetime value to succeed. That's where the cross-sell flow comes in. A Cross-Sell...
If you're a DTC e-commerce brand owner, take a moment and think about the first few emails a customer receives after making a purchase. We're not talking about transactional emails like an...
When you're just getting started with email marketing or launching your e-commerce store, you'll want to start by implementing all of the basic Klaviyo flows such as your Welcome Series, Abandoned Cart...
The final step in our Beginner's Guide To Email Marketing is, of course, to measure the success of your email marketing efforts! You've built your email marketing strategy, planned an email marketing...
In the rest of our Beginner's Guide To Email Marketing, you've learned how to build an effective email marketing strategy. But no email strategy can be complete without effective, high-converting emails (duh!...
When it comes to building and executing a successful email marketing strategy, it's all about consistency and planning. That's why your email marketing calendar is one of the most important tools for...
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