What is Klaviyo?

‍Klaviyo is an all-in-one email marketing automation platform that allows e-commerce businesses to create and send highly targeted email campaigns, track customer behavior, and analyze the performance of your campaigns.

With Klaviyo, you'll be able to generate more sales, increase customer engagement, and build sustainable growth. It seamlessly integrates with your e-commerce store, making it super easy to automate & personalize those important follow-up emails, like abandoned cart reminders and personalized product recommendations.‍

Using a marketing automation platform like Klaviyo is absolutely critical for all ecommerce brands in 2024.

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Is Klaviyo the best email marketing automation platform for my ecommerce brand?

‍If you're a DTC ecommerce store owner, you know that choosing the right email marketing platform is crucial for your business success.

‍While there are several options available, such as MailChimp, Active Campaign and others, Klaviyo stands out as the best choice for e-commerce stores for a few reasons:‍

  • Automation: Klaviyo's automation capabilities are specifically designed for e-commerce businesses, making it easier to set up and execute targeted campaigns, such as abandoned cart reminders or personalized product recommendations, which can increase conversions and boost sales.
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  • Segmentation: Klaviyo's segmentation features are more advanced compared to its competitors, allowing you to create highly targeted campaigns and send messages that are relevant and engaging to specific groups of customers.
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  • Data: Klaviyo offers a wide range of features that help you track customer behavior, purchase history and analyze the performance of your campaigns, providing you with valuable insights to improve your campaigns, something that many competitors lack

In summary, Klaviyo is the best choice for DTC e-commerce store owners who are looking for an email marketing platform that can help them grow their business, increase customer engagement, and improve their ROI, with features and pricing that are tailored to their specific needs.

How Do I Set Up Klaviyo?

‍Setting up your Klaviyo account is super easy, even for beginners.

Here are the step-by-step instructions to set up your account & send out your first email:

1. Create an account

Go to the Klaviyo website and sign up for an account if you haven't done so already. You'll be asked to fill in information about your business such as your company name, website & address.‍

2. Integrate your ecommerce platform

If you're using Shopify as your ecommerce platform, integration only takes a few clicks.

First, go to "Integrations" in your Klaviyo account & search for "Shopify"‍

‍Next, add in your Shopify store URL. Make sure to use the format mystore.myshopify.com‍

‍Then, select the following boxes to sync your Klaviyo & Shopify data, and select the lists you want your subscribers to be added to.

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‍Then, click "Connect to Shopify" and you'll be directed to login to your Shopify store to add the Klaviyo app. Click "Install App".‍

‍Next, enable Onsite Tracking which will allow to track when potential customers view products on your site.

Lastly, integrate your Add To Cart metric by following the instructions here. This will allow you to track when potential customers add products to their cart.

And you're done!‍

If you're using one of the popular ecommerce platforms that has an integration with Klaviyo, such as BigCommerce, Magento, or WooCommerce, the steps will be similar.

Once the integration is done, Klaviyo will have access to your customer data, purchase history and other important information in order to send personalized communications to customers

3. Migrate existing email subscribers

If you were previously using an email service provider that Klaviyo has an integration with, such as MailChimp or Campaign Monitor, migration only takes a few minutes.

First, go to "Integrations" in your Klaviyo account & search for "Mailchimp". Then simply follow the in-app prompts to automatically sync all of your subscriber info.

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‍Otherwise, you can easily import your contacts with a CSV file. Just go to "Lists & Segments" in Klaviyo, create a new list & then import contacts.‍