Featured Articles
The Guide to Email Marketing KPIs: How to Measure and Optimize Your Email Campaigns
Like most marketing channels, growing your email revenue is a process of continual growth and optimization. Once you're regularly sending out email campaigns, your email...
The 1-2 Punch: How to Combine Direct Mail & Email Marketing to Nurture, Convert & Retain Customers
Instagram and avocado toast. Mario and Luigi. Email and direct mail. Think one of these pairs doesn’t belong? Wrong. They’re all things that work beautifully...
Email Marketing Metrics: Unlocking the Power of Data to Drive Your Campaigns
Whether you're struggling with the intricacies of Klaviyo's built-in reporting, drowning in an ocean of dashboards, or simply seeking ways to turn your...
21 Email Marketing Examples to Inspire Your Next Campaign
In the competitive world of DTC e-commerce, a crucial element of customer retention is keeping customers engaged with your brand. Email marketing campaigns are a great way...
Don't Let Them Get Away: Crafting the Perfect Abandoned Cart Email
With cart abandonment rates averaging around 69% for e-commerce stores, you can't afford to let potential sales slip through the cracks. Abandoned cart emails target...
How To Set Up and Use Klaviyo Email Flows
Understanding and harnessing the power of Klaviyo email flows is essential for the success of your DTC ecommerce brand. These automated messages, triggered by specific customer actions,...