Hiro
Hiro is an analytics platform designed to streamline reporting for ecommerce brands and retention marketing agencies. It offers deep insights into email and SMS performance, enabling teams to make data-driven decisions that enhance customer retention and lifetime value.
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What It Is:
Think of Hiro as your retention marketing command center. It pulls in performance data from Klaviyo, Yotpo, and more—giving you visibility into flow and campaign performance, segmentation health, and customer behavior. But it doesn’t stop at dashboards. Hiro helps you filter out noise (like recurring orders), track key KPIs over time, and compare different sends, audiences, and strategies—so you can double down on what drives results and stop guessing.
Role In Your Lifecycle Ecosystem
Uncover What’s Driving Retention
Use Hiro to go beyond surface-level metrics and understand the real levers that influence repeat purchase and LTV.
- Compare flow performance by product, cohort, or segment
- Identify drop-off points in lifecycle journeys
- See how AOV, time-to-repeat, or segment behavior change over time
Optimize Email/SMS by Audience & Channel
Make better decisions across campaign types and messaging strategies.
- Track specific campaigns vs. recurring flows
- Measure true revenue impact across multiple channels
- Filter by source, offer, or subscriber type to spot trends
Streamline Client & Stakeholder Reporting
For agencies and in-house teams alike, Hiro eliminates the chaos of manual reporting.
- Create reusable reporting views across brands or departments
- Use client-ready dashboards to prove performance
- Save hours of analyst or strategist time per week
Guide Lifecycle Strategy with Real Data
Hiro becomes your testing ground and feedback loop.
- Validate hypotheses on segment targeting, timing, or creative
- See performance trends over weeks or quarters.
- Feed learnings back into strategy for launches, promos, or flow builds
Fit:
Goals:
Goals It Supports...
- Turn data into insights
- Improve customer retention
- Increase LTV
- Optimize lifecycle strategy
- Streamline client reporting
Built For:
Best Fit For...
- Retention-first ecommerce brands
- Agencies managing multiple client accounts
- Lifecycle marketers who want to scale with clarity
Must-Haves:
Must-Haves...
- Existing use of Klaviyo, Sendlane, or similar platforms
- Clear lifecycle strategy or segmentation logic
- Desire to replace gut-feel decisions with data-led insights
Ways To Use It:
Here's how Hiro works
Hiro is designed to be easy to set up and immediately valuable—even if you’re not a data expert. It pulls in your Klaviyo, Yotpo & Shopify data and gives you a smarter way to track what’s working and where to optimize. Here’s how to get started:
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Hiro plugs into your lifecycle tools like Klaviyo in just a few clicks. Once connected, it automatically starts syncing your flow, campaign, and segment data.
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Start with the overview to understand how your email and SMS channels have been performing overall. You’ll see key metrics like revenue breakdown, send volume, and high-level benchmarks—everything you’d expect from your platform’s native dashboard, but with more clarity and easier comparisons.
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Explore which campaigns are performing best across different timeframes, segments, and creative types. Spot trends in subject lines, send times, or discount strategies—and use these insights to plan your next sends more effectively.
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Analyze the performance of automated flows like Welcome, Post-Purchase, and Winback. Hiro highlights which flows are driving the most revenue, where customers drop off, and where you have room to improve design, timing, or segmentation.
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Track subscriber trends, identify which sources (popups, forms, quizzes, etc.) are driving list growth, and monitor net list growth over time. This helps you double down on what’s actually bringing in valuable subscribers.
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Measure how effectively you're turning new subscribers into first-time customers. Use Hiro to assess conversion timelines, identify gaps, and optimize your Welcome journeys for better activation.
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Evaluate how well you’re keeping customers and increasing lifetime revenue. Hiro lets you track LTV by cohort, repeat purchase rates, and retention patterns—so you can tailor your lifecycle strategy based on real behavior.
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