Orita

Orita is an AI platform that connects into your email platform (ESP) to uncover hidden customers, clean up your list, and drive more revenue from subscribers you’d normally miss.

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Convert more customers Improve email/SMS performance Increase lifetime value Increase profit

What It Is

What It Does

Who's It For

How To Use It

Resources

What It Is:

Orita is an AI segmentation platform that helps DTC brands maximize sales from their existing customer list across email, SMS & direct mail. It works in the background of your lifecycle marketing program to clean your list, improve segmentation, and increase deliverability—making every send more efficient and impactful.

Role In Your Lifecycle Ecosystem

Convert more customers Improve email/SMS performance Increase lifetime value Increase profit

Drives Incremental Revenue

Orita helps you find untapped revenue opportunities inside your existing list.

Identifies profiles previously suppressed but ready to convert
Unlocks 2–5% incremental revenue from smarter segmentation
Surfaces high-intent profiles standard metrics overlook

Increases Customer List Value

Orita improves the overall health and profitability of your list.

Reveals valuable subscribers in your “unengaged” segments
Sends fewer emails with more impact
Helps reduce churn and list fatigue with smarter timing

Activates, Converts & Re-Engages

Orita uncovers subscribers showing buying intent beyond email clicks.

Flags dormant profiles with off-platform behavioral signals
Supports flows that bring back high-potential customers
Turns overlooked profiles into new sales opportunities

Improves Deliverability

Orita protects your sender reputation and inbox placement.

Detects and removes bots dragging down engagement
Recommends who to pause or suppress to lift metrics
Helps your best content reach real, active subscribers

Fit:

Goals:

Helps you with...

Increasing email revenue & list value
Improving email deliverability & sender reputation
Increasing email engagement
Cleaning and optimizing list hygiene

Convert more customers

Improve email/SMS performance

Increase lifetime value

Built For:

Built for...

Have a large email list (100K+) and send 2–3+ campaigns per week
Want to scale but lack the time or in-house expertise to build nuanced segmentation strategies
Have run basic list cleaning or deliverability efforts but want to go deeper

Must-Haves:

Must-Haves...

At least 50,000 email or SMS subscribers
Using Klaviyo or Iterable
Average order value of $75+ (for direct mail)

Ways To Use It:

Here's how Orita works

Orita works behind the scenes ESP & is an easy add-on to your existing segmentation strategy to drive more revenue from your list. It’s not another platform you need to manage —it just makes what you’re already doing more effective.

Here’s what your journey with them would look like:

Connect your ESP & Orita will analyze your historical data to show where you're leaving revenue on the table.
See all of the opportunities you have to save on ESP costs & reactivate revenue from bots, suppressed and unengaged profiles.
Orita will create high-performing, behavior-based segments each week directly in your ESP.
Just add those segments to your campaigns that week alongside your usual segmentation.

A white-glove service built for success.

We've planned every part of your client experience so you know you're in good hands.

The Longplay team don’t just deliver strategies—they teach brands how to think strategically.

The Longplay team don’t just deliver strategies—they teach brands how to think strategically. They break down the why behind every recommendation, ensuring clients make informed decisions that drive real impact. Their playbooks are a testament to this with a level of depth that proves just how well they understand both the tools they recommend and the evolving marketing landscape.

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Featured Partner Playbook!

Earn More From Every Send

Earn more from every send. Get the 96-page playbook from Orita & Longplay to optimize your list, segment better, and drive more revenue from every email—by sending smarter.

Partner Blogs:

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Chapter 1: E-Commerce Email Marketing Basics

What is ecommerce email marketing? Ecommerce email marketing is the method of sending emails to generate sales, keep email subscribers engaged, and build customer loyalty for your ecommerce business. Email marketing is one of the most critical tools for your ecommerce store because it is an "owned" marketing channel. In other words, your business owns the audience (your email list) and controls the content. Unlike paid marketing channels (ie. Facebook, TikTok, Google) and earned marketing channels (ie. press coverage), email marketing gives you full control over your content, direct access to your audience and you don't have to pay to reach them. This makes email marketing a powerful marketing strategy to nurture, convert, and retain customers by building long-term relationships. Why is email marketing important to grow your ecommerce store? It has one of the highest return on investment (ROI): on average, e-commerce businesses earn $40 for every $1 spent on their email marketing and email marketing generates 20-30% of their business revenue. This makes email marketing one of the most effective channels to generate revenue & convert customers. Here are some of the ways email marketing can generate sales for your ecommerce store:‍ 1. Promoting new products and promotions Announce new product launches...

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