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Orita – Longplay Brands
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Orita

Orita

Orita’s AI Customer Segmentation helps you reach the right customers at the right time—to transform your list into a high-performing revenue machine.
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Convert more customers Improve email/SMS performance Increase lifetime value Increase profit
What It Is Icon
What It Is:
Think of Orita as an AI-powered layer that helps DTC brands get the most out of their existing customer list. Orita plugs into your email provider (ESP), creates a bespoke Machine Learning model from your data, then optimizes who you’re sending to—so every campaign works harder. When your segments are optimized, you maximize overall revenue from owned channels. It works for SMS and Direct Mail, too.
What It Is Icon
Role In Your Lifecycle Ecosystem

Awareness

Interest

Consideration

Intent

Evaluation

Purchase

Adoption

Retention

Expansion

Advocacy

Convert more customers Improve email/SMS performance Increase lifetime value Increase profit
Drives Incremental Revenue

Drives Incremental Revenue

Orita helps you find untapped revenue opportunities inside your existing list.
  • Identifies profiles previously suppressed but ready to convert
  • Unlocks 2–5% incremental revenue from smarter segmentation
  • Surfaces high-intent profiles standard metrics overlook
Increases Customer List Value

Increases Customer List Value

Orita improves the overall health and profitability of your list.
  • Helps reduce churn/unsubscribes and mark-as-spam with engagement-optimized segment
  • Helps ensure you stay out of spam for engaged customers
  • Reveals valuable subscribers in your “unengaged” segments
Activates, Converts & Re-Engages

Activates, Converts & Re-Engages

Orita uncovers subscribers showing buying intent beyond email clicks.
  • Flags dormant profiles with off-platform behavioral signals
  • Supports flows that bring back high-potential customers
  • Turns overlooked profiles into new sales opportunities
Improves Deliverability

Improves Deliverability

Orita protects your sender reputation and inbox placement.
  • Detects and removes bots dragging down engagement
  • Recommends who to pause or suppress to lift metrics
  • Helps your best content reach real, active subscribers
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Fit:
Goals:
Consider Orita if you want to...
  • Increase email revenue
  • Improve email deliverability
  • Increase email click rates
  • Optimize list hygiene (instead of cleaning)
Convert more customers
Improve email/SMS performance
Increase lifetime value
Built For:
Orita works best for brands who...
  • Have a large email list (100K+) and send 2–3+ campaigns per week
  • Want to scale but lack the time or in-house expertise to build nuanced segmentation strategies
  • Have run basic list cleaning or deliverability efforts but want to go deeper
Must-Haves:
Only use Orita if your brand...

 For Email:

  • Has least 50,000 email or SMS subscribers
  • Is using Klaviyo or Iterable as your ESP

For Direct Mail (optional):

  • Has an average order value of $75+
Ways To Use It Icon
Ways To Use It:
How To Get The Most Out Of Orita

Orita works inside your email platform for smarter segments that help you drive more revenue from your list. It’s not another platform you need to check every day—it makes what you’re already doing more effective.

 

Here’s the step-by-step to get started:

Start With A Free Engagement Audit
  1. Connect Klaviyo, and Orita will analyze your historical data to show where you're leaving revenue on the table—especially from profiles that may have been suppressed too soon.
  2. You’ll get behavior-based segments you can use right away in campaigns, flows, and resends.
  3. Use Orita to safely reintroduce profiles that are still active behind the scenes, even if they haven't clicked lately.
  4. Get smart recommendations on who to pause or suppress to boost engagement and deliverability.
  5. For post-purchase, winback, or reactivation flows, Orita helps you send at the right time—driven by actual behavior, not just time-based rules.

A white-glove service built for success.

Work with us
Diana Zheng Logo

The Longplay team don’t just deliver strategies—they teach brands how to think strategically.

The Longplay team don’t just deliver strategies—they teach brands how to think strategically. They break down the why behind every recommendation, ensuring clients make informed decisions that drive real impact. Their playbooks are a testament to this with a level of depth that proves just how well they understand both the tools they recommend and the evolving marketing landscape.

Diana Zheng

Orita

Featured Partner Playbook!

Partner Blogs:

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Chapter 1: E-Commerce Email Marketing Basics

What is ecommerce email marketing? Ecommerce email marketing is the method of sending emails to generate sales, keep email subscribers engaged, and build customer loyalty for your ecommerce business. Email marketing is one of the most critical tools for your ecommerce store because it is an "owned" marketing channel. In other words, your business owns the audience (your email list) and controls the content. Unlike paid marketing channels (ie. Facebook, TikTok, Google) and earned marketing channels (ie. press coverage), email marketing gives you full control over your content, direct access to your audience and you don't have to pay to reach them. This makes email marketing a powerful marketing strategy to nurture, convert, and retain customers by building long-term relationships. Why is email marketing important to grow your ecommerce store? It has one of the highest return on investment (ROI): on average, e-commerce businesses earn $40 for every $1 spent on their email marketing and email marketing generates 20-30% of their business revenue. This makes email marketing one of the most effective channels to generate revenue & convert customers. Here are some of the ways email marketing can generate sales for your ecommerce store:‍ 1.  Promoting new products and promotions Announce new product launches...

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