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Upsell Strategy Playbook
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Bubblehouse

Building A Loyalty System

Most loyalty programs are just counting points rather than driving customer loyalty, and they’re leaving real growth on the table.

If you’ve launched loyalty, subscription, and referral tools but they’re operating in silos, your retention strategy isn’t working as hard as it should. The majority of ecommerce brands are losing revenue after the first purchase—because their loyalty efforts don’t connect across the full lifecycle.

 

This playbook, built in collaboration by Bubblehouse, an all-in-one loyalty & referral platform for DTC brands, and Longplay, the lifecycle marketing firm behind top-performing programs, is your blueprint for turning fragmented retention features into a unified Loyalty System that compounds growth.

By the teams who have partnered with brands like:

Here's a Sneak Peek!

What You'll Learn:

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    How to Align Loyalty, Subscription & Referral Programs:

    Get a clear framework to unify your offers, messaging, and program structure—so every customer touchpoint supports long-term LTV.
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    Where You’re Losing Retention & ROI Today:

    Break down your existing loyalty, subscription, and referral flows to pinpoint missed engagement, churn risk, and underutilized perks.

What You'll Learn:

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    Examples From Brands Doing It Right:

    See how leading DTC brands create lifecycle-driven systems that increase renewal rates, referrals, and tier upgrades.
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    20+ Plug-and-Play Tactics You Can Use Now:

    From milestone perks to referral loops to subscription-based VIP tiers—use tested ideas that boost program signups, AOV, and retention.

Table of Contents:

1

Why Fragmented Retention Programs Kill Growth

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2

The Loyalty System Framework

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3

Structuring Tiers, Perks & Offers That Matter

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4

Designing Pages, Flows & Touchpoints That Convert

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Activating the Flywheel With Email, SMS & Onsite

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6

Real Case Studies & Creative Inspiration

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Longplay Academy Playbooks
loved by 2000+ marketing teams, executives & founders from companies like:

About Us:

Longplay
Retention Marketing Agency

Longplay is a full-service retention & lifecycle marketing partner for DTC e-commerce brands to optimize each stage of their customer lifecycle. Our methodology helps brands convert more leads, drive repeat purchases, increase AOV & increase customer LTV.

Our team has generated $300M+ in revenue for brands through email, SMS, direct mail, loyalty & membership programs, mobile apps & more. We’ve partnered with 7, 8 and 9-figure DTC e-commerce brands such as Dr. Squatch, Boxed Water, Dr. Harvey’s, iRestore & more.

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Bubblehouse
Retention Infrastructure for DTC Brands

Bubblehouse helps brands turn loyalty, subscription, and referral programs into one cohesive engine. Their platform powers some of the fastest-growing brands in ecommerce by making it easy to design and scale integrated retention systems—without code or complexity.

With Bubblehouse, your loyalty program isn’t just a widget—it’s the foundation of customer LTV, engagement, and community.

Book A Demo