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Upsell Strategy Playbook
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Alia

Making Profitable Pop-Ups

Convert More Customers From Every Visit

Pop-Up Playbook

Your pop-up is probably your biggest revenue leak—and most brands don’t even realize it.

 

If you’re scaling ad spend without optimizing your pop-up, you’re paying a lot to send traffic to a site that can’t convert it efficiently. You’re driving up CAC, dragging down AOV, and quietly capping your LTV.

 

The majority of ecommerce brands are leaking revenue from the very first moment a visitor lands on their site. Generic pop-ups with weak offers, poor timing, and no segmentation don’t just underperform—they actively drag down conversion, retention, and LTV.

 

Built in collaboration by Alia, the smartest pop-up tool on the market, and Longplay, the lifecycle marketing agency, this 70-page revenue roadmap shows you how to turn your pop-up into a profit machine.

By the teams who have partnered with brands like:

Here's a Sneak Peek!

What You'll Learn:

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    The 6 most important factors that impact pop-up performance:

     Get specific guidance on timing, targeting, copy, design, and offer structure—based on what actually moves conversion rates.
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    How to identify where your current pop-up is losing revenue:

    Break down your opt-in performance and welcome flow ROI to find exactly where you’re missing out on list growth, AOV, and retention.

What You'll Learn:

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    Real frameworks from DTC brands achieving 2–5x higher opt-in rates:

    See how top brands structure their pop-ups—from multi-step formats to education-driven offers—and how they personalize based on audience behavior.
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    20+ examples of offers, targeting methods, and list-building tactics:

    Use real-world examples to build pop-ups that segment users, boost opt-in quality, and improve downstream flow performance.

Table of Contents:

1

The Business Impact & Financial Cost of Poor Pop-Up Strategy

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2

Assessing Performance & Knowing What to Do Next

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3

Designing High-Converting Pop-Ups

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4

Writing Copy That Converts

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5

Crafting the Right Offer

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6

Educating & Nurturing Subscribers

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Longplay Academy Playbooks
loved by 2000+ marketing teams, executives & founders from companies like:

About Us:

Longplay
Lifecycle Marketing That Drives Retention, Revenue & ROI

Longplay is a strategic lifecycle marketing firm trusted by DTC brands to become more profitable, scalable & sustainable.. Known for building full lifecycle ecosystems, Longplay focuses on increasing first-time conversion, repeat purchase rate, and customer lifetime value.

With deep expertise across email, SMS, direct mail, subscription, loyalty, ambassador programs and on-site strategy, they design and manage every touchpoint from opt-in to repurchase. Our clients get more than execution—they get a strategic partner, a fully trained team, and results that show up in revenue, AOV, and LTV.

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Alia
Smart Pop-Ups for High-Growth Brands

Alia helps e-commerce teams turn on-site pop-ups into intelligent acquisition tools. With a focus on customer education, zero-party data, and high-performance creative, Alia lets you launch personalized pop-ups that convert—without relying on discounts or gimmicks.

With Alia, your pop-up isn’t just a lead capture form—it’s a key moment in the customer journey that drives smarter segmentation, better retention, and higher LTV.

Learn More