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Upsell Strategy Playbook
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Private: Tydo

Measuring Customer Metrics

A guide to retention marketing analytics & building a high-performance customer lifecycle.

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Customer Retention Playbook:

Download this comprehensive guide created by Longplay & Tydo to help you turn your DTC commerce data into information, information into insights, & insights into action.

By the teams who have partnered with brands like:

Here's a Sneak Peek!

What You'll Learn:

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    Key Data For Every Growth Stage:

    Discover a clear roadmap for identifying the critical metrics you should be measuring at each stage of business growth and how to leverage them into strategies, from startup to scaling and beyond.
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    Levers to Increase Lifetime Value:

    Learn how to effectively increase customer lifetime value by understanding and optimizing the key levers that drive it.

What You'll Learn:

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    Mindset & Metrics For Each Stage of the Customer Lifecycle:

    The playbook outlines key mindsets and metrics for each stage of the customer lifecycle, helping you optimize strategies to drive conversions & engagement.

Table of Contents:

1

Why Your Reporting Isn’t Working

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2

Levers To Increase Lifetime Value

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3

Customer Lifecycle Metrics 101

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4

Reporting For Each Stage of Business Growth

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5

Top-Of Funnel: Customer Mindset & Metrics

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6

Middle-Of-Funnel: Customer Mindset & Metrics

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7

Bottom-Of-Funnel: Customer Mindset & Metrics

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Longplay Academy Playbooks
loved by 2000+ marketing teams, executives & founders from companies like:

About Us:

Longplay
Retention Marketing Agency

Longplay is a full-service retention & lifecycle marketing partner for DTC e-commerce brands to optimize each stage of their customer lifecycle. Our methodology helps brands convert more leads, drive repeat purchases, increase AOV & increase customer LTV.

Our team has generated $300M+ in revenue for brands through email, SMS, direct mail, loyalty & membership programs, mobile apps & more. We’ve partnered with 7, 8 and 9-figure DTC e-commerce brands such as Dr. Squatch, Boxed Water, Dr. Harvey’s, iRestore & more.

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Tydo
E-Commerce Analytics Platform

Tydo is a leading analytics and insights platform designed to help e-commerce brands make data-driven decisions. By combining powerful analytics with actionable insights, Tydo enables brands to uncover key performance trends, identify growth opportunities, and streamline their operations.

With Tydo, brands gain access to a centralized hub for analyzing metrics across marketing, sales, and operations. From campaign performance to inventory management, Tydo empowers merchants to understand the full scope of their business and make informed, impactful decisions.

Trusted by thousands of direct-to-consumer brands, Tydo simplifies complex data into clear, digestible insights that drive meaningful growth.

Get A Demo