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Get the 96-page playbook from Orita & Longplay to optimize your list, segment better, and drive more revenue from every email—by sending smarter.
Email Marketing Playbook
Most brands treat email as a volume game: send more, sell more. But oversending to unengaged customers, generic campaigns, and discount-heavy strategies quietly kill your ROI.
This playbook introduces a smarter approach: List Value—a strategic framework to transform your email list into a high-performing, scalable growth asset.
Pinpoint the core drivers of email performance—list health, engagement, segmentation, and cost—and learn how to optimize each one for growth.
Identify low-value segments, reduce wasted sends, and surface overlooked opportunities to improve deliverability, efficiency, and ROI.
Use smarter segmentation, lifecycle timing, and behavior-based sends to consistently lift open rates, clicks, and conversions.
Get step-by-step playbooks to clean intelligently, build high-converting segments, and optimize email content—plus plug-and-play checklists.
Longplay is a full-service retention & lifecycle marketing partner for DTC e-commerce brands to optimize each stage of their customer lifecycle. Our methodology helps brands convert more leads, drive repeat purchases, increase AOV & increase customer LTV.
Our team has generated $300M+ in revenue for brands through email, SMS, direct mail, loyalty & membership programs, mobile apps & more. We’ve partnered with 7, 8 and 9-figure DTC e-commerce brands such as Dr. Squatch, Boxed Water, Dr. Harvey’s, iRestore & more.
Orita helps DTC brands stop over-emailing and start emailing smarter. Using machine learning, it identifies the subscribers most likely to engage and convert—so you can clean your list, reduce ESP waste, and increase revenue with precision targeting.
With seamless integration into Klaviyo and Shopify, Orita delivers fast results with no engineering needed. Stop chasing opens and start driving predictable, profitable growth from your email list. It’s a smarter way to scale email without sacrificing brand trust or deliverability.