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Upsell Strategy Playbook
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Postscript

SMS : Sales At Scale

18 Strategies To Convert More in Q4

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Retention Marketing Playbook:

Download this step-by-step playbook by Longplay & Postscript to build your SMS list, set up your key SMS flows, and launch high-performing SMS campaigns to drive profitable QA growth.

By the teams who have partnered with brands like:

Here's a Sneak Peek!

What You'll Learn:

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    Launch Your SMS Program in Weeks, Not Months:

    Get a clear, actionable roadmap to set up your SMS platform, build your list, and start sending messages within weeks, so you’re ready to engage customers well before BFCM hits.

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    Set Up High-Impact SMS Flows to Drive Conversions:

    Learn the exact flows you need—like abandoned cart recovery, welcome series, and post-purchase nurture—to drive immediate sales, recover lost revenue, and keep customers coming back.

What You'll Learn:

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    Execute Winning SMS Campaigns for BFCM:

    Master the art of creating high-converting SMS campaigns tailored for BFCM, including early access promotions, last-minute sale alerts, and personalized offers that drive urgency and maximize holiday revenue.

Table of Contents:

1

Is SMS Right For Your Brand?

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2

Testing SMS As A Profitable Channel

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3

Building Your SMS List

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4

Essential SMS Flows To Convert & Retain Customers

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5

High-Performing SMS Campaigns For BFCM (and beyond!)

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Longplay Academy Playbooks
loved by 2000+ marketing teams, executives & founders from companies like:

About Us:

Longplay
Retention Marketing Agency

Longplay is a full-service retention & lifecycle marketing partner for DTC e-commerce brands to optimize each stage of their customer lifecycle. Our methodology helps brands convert more leads, drive repeat purchases, increase AOV & increase customer LTV.

Our team has generated $300M+ in revenue for brands through email, SMS, direct mail, loyalty & membership programs, mobile apps & more. We’ve partnered with 7, 8 and 9-figure DTC e-commerce brands such as Dr. Squatch, Boxed Water, Dr. Harvey’s, iRestore & more.

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Postscript
SMS Platform

Postscript is the SMS marketing platform built for Shopify brands, making it easy to turn SMS into a top-performing revenue channel. With deep Shopify integration, advanced segmentation, and compliance tools, Postscript allows brands to send personalized, conversational messages that drive sales, recover carts, and boost customer loyalty.

Postscript helps leading brands like Native, Brooklinen, Olipop, and Feastables connect with their audiences through targeted SMS strategies at every stage of the customer journey

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