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Upsell Strategy Playbook
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Aftersell

Unlocking Upsells

Maximize Revenue by Converting Shoppers into Buyers with Data-Driven Upselling

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Upsell Strategy Playbook

Download this in-depth guide created by Longplay & AfterSell to help you optimize upsell opportunities at key stages like In-Cart, at Checkout, and Post-Purchase—turning your customer’s buying journey into opportunities that boost conversions, average order value (AOV) & lifetime value (LTV)!

By the teams who have partnered with brands like:

Here's a Sneak Peek!

What You'll Learn:

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    How To Identify Opportunities For Upsell:

    Discover key moments in the customer journey where upsells can drive the most impact, from product discovery to checkout and beyond. Learn to recognize buying signals and leverage data to pinpoint high-converting upsell opportunities.
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    How To Build Your Upsell Strategy::

    Get a step-by-step framework for designing a strategic upsell approach tailored to your audience. Understand how to craft offers that feel natural, add value, and increase conversions without disrupting the buying experience.

What You'll Learn:

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    14 Upsell Strategies To Boost Revenue::

    Explore proven upsell tactics, from personalized product recommendations to post-purchase offers. See real-world examples of high-performing strategies that increase AOV, drive repeat purchases, and enhance customer satisfaction.

Table of Contents:

1

Customer Lifecycle 101

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2

Building Your Upsell Strategy

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3

"Interest" Stage Strategies

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4

"Consideration/Intent" Stage Strategies

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5

"Evaluation"Stage Strategies

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6

"Purchase" Stage Strategies

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Longplay Academy Playbooks
loved by 2000+ marketing teams, executives & founders from companies like:

About Us:

Longplay
Retention Marketing Agency

Longplay is a full-service retention & lifecycle marketing partner for DTC e-commerce brands to optimize each stage of their customer lifecycle. Our methodology helps brands convert more leads, drive repeat purchases, increase AOV & increase customer LTV.

Our team has generated $300M+ in revenue for brands through email, SMS, direct mail, loyalty & membership programs, mobile apps & more. We’ve partnered with 7, 8 and 9-figure DTC e-commerce brands such as Dr. Squatch, Boxed Water, Dr. Harvey’s, iRestore & more.

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Aftersell
Upsell Strategy and Optimization Platform

AfterSell is an innovative platform built to help e-commerce brands maximize their revenue through optimized upselling at every stage of the customer journey. By leveraging real-time customer behavior data, AfterSell enables brands to offer personalized upsells at the most strategic touchpoints—such as In-Cart, Checkout, and Post-Purchase—boosting Average Order Value (AOV) and driving higher conversions.

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