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Attentive – Longplay Brands
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Attentive

Attentive

Attentive is a multi-channel platform built to help brands grow, engage, and convert through SMS, email, and intelligent automation. It's a great fit for brands that want SMS to be a major revenue driver and benefit from hands-on support, testing tools, and automation without needing a large team.
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Acquire new customers Build customer loyalty Convert more customers Cross-sell customers Get more repeat customers Improve email/SMS performance Increase average order value Increase lifetime value winback customers
What It Is Icon
What It Is:
Think of Attentive as a platform built for brands who want to treat SMS as a serious channel—not just a checkbox. With a strong SMS-first foundation, powerful automation tools, and strategic services, Attentive helps you run smarter, faster lifecycle programs across email and SMS.
What It Is Icon
Role In Your Lifecycle Ecosystem

Awareness

Interest

Consideration

Intent

Evaluation

Purchase

Adoption

Retention

Expansion

Advocacy

Acquire new customers Build customer loyalty Convert more customers Cross-sell customers Get more repeat customers Improve email/SMS performance Increase average order value Increase lifetime value winback customers
Build Smarter Automated Journeys

Build Smarter Automated Journeys

Attentive helps brands scale beyond basic flows by creating cross-channel journeys and logic that adapt to how customers actually behave.
  • – Create SMS + email flows that work together
  • Personalize based on behavior, not just lists
  • Let logic evolve with customer interaction
Drive Higher SMS Performance

Drive Higher SMS Performance

For brands that want SMS to be more than a campaign channel, Attentive brings performance, compliance, and strategy to the forefront.
  • Leverage optimized list growth and templates
  • Ensure high deliverability and compliance
  • Make SMS a serious revenue contributor
Optimize Through Testing & AI

Optimize Through Testing & AI

Especially helpful for leaner teams or solo marketers, Attentive makes it easy to improve performance through testing and automation.
  • Run A/B tests on timing, copy, and channel
  • Use AI to send the right message at the right time
  • Get fast insights and recommendations
Get More Out of a Lean Team

Get More Out of a Lean Team

Attentive reduces the need for constant hands-on management by giving you pre-built tools and strategic support.
  • Tap into prebuilt journeys and templates
  • Rely on strategic audits and deliverability support
  • Spend less time managing, more time scaling
Fit Icon
Fit:
Goals:
Goals It Supports...
  • Increase LTV and conversion through SMS
  • Replace disconnected flows with cross-channel journeys
  • Improve performance with better testing and automation
Acquire new customers
Build customer loyalty
Convert more customers
Built For:
Best Fit For...
  • Brands with strong or growing SMS programs
  • Brands looking to unify email and SMS
  • Teams that want more done-for-you support
Must-Haves:
Must-Haves...
  • Minimum 2,500 SMS subscribers
  • Minimum 3 SMS campaigns/month
  • A brand domain (not a generic email address)
Ways To Use It Icon
Ways To Use It:
How To Get The Most Out Of Attentive:

Attentive performs best when it’s set up with intentional strategy and structured around the real goals of your lifecycle. Here’s how to make the most of it:

1. Define Your Lifecycle Goals
  1. Decide what you want to solve first—whether it's SMS growth, reducing cart abandonment, or increasing second purchase rate.
  2. Build welcome, cart/browse abandon, and post-purchase flows that blend email and SMS for higher performance.
  3. Use past behavior and engagement to create targeted audiences that fuel your flows and campaigns.
  4. Let Attentive decide whether to send via email or SMS, and at what time, based on conversion likelihood.
  5. Run continuous A/B tests with minimal effort—Attentive will show you what’s working.
  6. Lean on Attentive’s team for flow audits, segmentation help, and deliverability strategies—especially helpful for lean teams.

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Chapter 1: E-Commerce Email Marketing Basics

What is ecommerce email marketing? Ecommerce email marketing is the method of sending emails to generate sales, keep email subscribers engaged, and build customer loyalty for your ecommerce business. Email marketing is one of the most critical tools for your ecommerce store because it is an "owned" marketing channel. In other words, your business owns the audience (your email list) and controls the content. Unlike paid marketing channels (ie. Facebook, TikTok, Google) and earned marketing channels (ie. press coverage), email marketing gives you full control over your content, direct access to your audience and you don't have to pay to reach them. This makes email marketing a powerful marketing strategy to nurture, convert, and retain customers by building long-term relationships. Why is email marketing important to grow your ecommerce store? It has one of the highest return on investment (ROI): on average, e-commerce businesses earn $40 for every $1 spent on their email marketing and email marketing generates 20-30% of their business revenue. This makes email marketing one of the most effective channels to generate revenue & convert customers. Here are some of the ways email marketing can generate sales for your ecommerce store:‍ 1.  Promoting new products and promotions Announce new product launches...

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