30 Second Summary 1. Email design plays a crucial role in the success of DTC e-commerce businesses by capturing attention and compelling action. 2. Visual hierarchy guides readers' attention, and scannability enhances engagement. 3. Customizing...

30 Second Summary‍ 1. Klaviyo's core features you need to learn & master are flows, campaigns, email builder, signup forms, metrics, segments, dynamic blocks, and show/hide features 2. If you're a...

If you're just getting started with email marketing or new to Klaviyo, it's important to get out of the mindset of just sending out email campaigns during promotions or product launches. As...

30 Second Summary 1. Your email list is one of the most valuable assets an e-commerce brand can have & building your email list is the first step to effective email marketing. 2. Don't...

30 Second Summary 1. 50-75% of the revenue from your Welcome Series typically comes from the first welcome email. So if you do nothing else, focus on doing that right. 2. Use the subject line "...

As a DTC e-commerce brand, email marketing is one of the most powerful channels to nurture, convert, and retain your customers. But as you grow, customer segmentation becomes an increasingly more important strategy to drive more...