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Chapter 5: Planning Your Email Campaign Calendar
When it comes to building and executing a successful email marketing strategy, it's all about consistency and planning. That's why your email marketing calendar is one of the most important tools for your marketing team to stay organized, plan ahead, and execute effectively. What Makes A Great Email Marketing Calendar? The purpose of an email marketing calendar is to give you a birds eye view on your email marketing strategy. It helps you make sure that you're sending an appropriate number of campaigns each month at the right time, and that they are aligned with your overall company marketing calendars. A great email marketing calendar will help you: Align your email strategy with your marketing calendar & marketing goals Plan your email content ahead of time & ensure your team can hit deadlines to create each email Schedule your email send dates, times and customer segmentation Review previous months to analyze & improve your email performance Strategize to ensure that you have a good balance of promotional emails, product launch emails, general email campaigns, and email flows In order to accomplish those needs, it's important to have a great email marketing calendar template that allows you to see all of that...
Expansion
Chapter 4: 4 Basic Email Flows To Retain More Customers
In Part 3, you learned the basics of email marketing automation, as well as the email flows to acquire more customers for your ecommerce business. Now in this guide, you'll learn the four email flows to retain your existing customers. It's much cheaper to retain an existing customer than acquire new potential customers -- in fact, 80% of sales for online stores are likely coming from just 20% of their customers: returning customers. This guide will focus on how to leverage email marketing automation after a customer makes a purchase. These four email flows will help you drive more automated revenue to scale your ecommerce business sustainably. If you've wanted to accomplish goals such as getting more repeat customers, win back lapsed customers, retain loyal customers or increase customer satisfaction... these are the email automations you'll need! Using Automated Emails To Retain More Customers These are the top 4 email flows you need to retain more customers, increase your customer lifetime value, and drive more sales from repeat customers: Post-Purchase Nurture Flow Cross-Sell Flow Replenishment Flow Winback Flow Leveraging email marketing automation is one of the highest returns on investment (ROI) ways to drive revenue from your existing customer base...
Consideration
Chapter 3: 4 Basic Email Flows To Acquire More Customers
One of the keys to a successful email marketing strategy is having a great email automation. A great email automation strategy consists of two types of emails: email flows and transactional emails.While transactional emails are the most commonly known form of email automation, email flows are one of the most effective ways for ecommerce stores to grow their email marketing since it provides automated, sustainable revenue. (They're also known as drip campaigns, automated emails, lifecycle emails, or triggered emails... we know, there are a lot of names!)In this guide, you'll learn how to build the top 4 most important email flows all ecommerce stores need to build to convert more email subscribers into customers.Part 4 will teach you how to build the most important emails flows to retain existing customers.Why email marketing automation?Email flows are a series of automated emails that are sent to customers when they take certain actions on your website such as entering their email address on an opt-in, viewing a product or adding a product to cart.Here are a few reasons why email flows are such an important part of email marketing:First off, email flows are extremely powerful sources of revenue. Automated emails should drive between 10-20% of your total business revenue...
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Chapter 2: Building Your Ecommerce Email Marketing Strategy
Why is having an email marketing strategy important?Email marketing is one of the few owned channels that you have as an e-commerce brand. This means that it is a channel where you can directly communicate with your audience, unlike paid ad platforms such as Facebook, Google or Instagram where you need to pay to reach an audience.More importantly, no platform changes can affect your ability to contact your customers! You own your email list. With increasing ad costs and algorithms changes, it is becoming increasingly more important for every e-commerce brand to invest in building a great email marketing strategy.Having an email marketing strategy is a critical part of growing your e-commerce brand because it can help you generate at least 20-30% of your business revenue from email. It will also help you nurture, convert, and retain more customers. Other business goals it can help you achieve are:• Increasing your average order value (AOV)• Converting more leads into customers• Getting more repeat customers• Increasing customer lifetime value (LTV)• Generating more sales for a specific product or collection• Generating more revenue for a new product launch• Generating more revenue from promotionsWhat makes a good email marketing strategy?A good email marketing strategy will help you generate more...
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Chapter 1: E-Commerce Email Marketing Basics
What is ecommerce email marketing? Ecommerce email marketing is the method of sending emails to generate sales, keep email subscribers engaged, and build customer loyalty for your ecommerce business. Email marketing is one of the most critical tools for your ecommerce store because it is an "owned" marketing channel. In other words, your business owns the audience (your email list) and controls the content. Unlike paid marketing channels (ie. Facebook, TikTok, Google) and earned marketing channels (ie. press coverage), email marketing gives you full control over your content, direct access to your audience and you don't have to pay to reach them. This makes email marketing a powerful marketing strategy to nurture, convert, and retain customers by building long-term relationships. Why is email marketing important to grow your ecommerce store? It has one of the highest return on investment (ROI): on average, e-commerce businesses earn $40 for every $1 spent on their email marketing and email marketing generates 20-30% of their business revenue. This makes email marketing one of the most effective channels to generate revenue & convert customers. Here are some of the ways email marketing can generate sales for your ecommerce store: 1. Promoting new products and promotions Announce new product launches...