Evaluation

Mastering the Abandoned Cart Flow in Klaviyo: Boosting Conversions and Recovering Sales

30 Second Summary 1. An Abandoned Cart Flow is often one of the highest revenue email flows for an ecommerce store because it targets shoppers who started checkout but didn't complete their purchase.2. A strong Abandoned Cart Flow drives revenue through converting more shoppers into customers, increasing your lead conversion rate and reducing your top-of-funnel cost-per-acquisition (CPA) 3. Start by creating an Abandoned Cart Flow with 4 emails sent over 3 days 4. Your Abandoned Cart emails should always have a clear, bold header and a dynamic content block featuring the products they have in their cart 5. Other elements to have in your abandoned cart emails are testimonials, product recommendations or content about what makes your brand unique. The Klaviyo Abandoned Cart flow is a one of the powerhouse automations to drive conversions for your ecommerce business. The abandoned cart flow targets customers who have demonstrated a strong intent to purchase by starting the checkout process, only to abandon it before completing their purchase. A strong Abandoned Cart Flow can drives more conversions which can reduce your cost per acquisition (CPA), elevating your average dollars per lead and per website visitor, and ultimately increasing your average order value (AOV)....

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14 Black Friday Email Strategies: Mastering the Art of Conversion

So it's time to gear up for Black Friday again. Whether this is your first Black Friday running an e-commerce store, or you've got big goals to hit this year, this comprehensive guide will help you build a Black Friday email strategy for success.Planning & executing for Black Friday can be overwhelming. There's lots of moving parts & only one chance to get it right. There's inventory checks, prepping your team, coordinating all of your marketing efforts & making sure your website is optimized. We can't help with all of that... but we CAN make it easy for you to finish building your Black Friday email strategy!‍In this direct, no-fluff guide, we'll walk you through the 14 major areas you need to focus on to create the Black Friday email strategy for your e-commerce brand that drives record sales & brings you new customers...that you can execute easily. From crafting compelling offers and sending timely emails to teasing the sale, segmenting your list, and optimizing your email designs – you'll get the practical tips to plan, design & execute your Black Friday email strategy.‍But don't worry, if you need an extra hand – our team over at Longplay can help!‍1 - Design...

Consideration

Mastering Black Friday Flows: Optimizing Your Email Flows To Drive Conversions

?30 Second Summary1. Most e-commerce brands miss out on sales & create a confusing customer experience during Black Friday by not optimizing their email flows2. Your Welcome, Buyer Intent, Post-Purchase Nurture, and Winback flows should all be updated for Black Friday to boost both immediate sales and long-term customer retention.3. Optimize them with a reminder on your Black Friday deals, drive urgency with timers and 'last chance' messages, and consistently remind customers of the sale with banners.4. Remove other offers during this period to keep the focus solely on your Black Friday deals, avoiding confusion and simplifying the customer's decision-making process.5. Lastly, remember to remind customers of holiday shipping dates in your post-purchase nurture emails to encourage early holiday shopping.Black Friday is THE biggest revenue-driving opportunity for any DTC e-commerce brand. Most brands know that your email campaigns are a critical part of a successful Black Friday strategy, but most overlook another key revenue driver – their email flows.‍The cost of not optimizing your email flows for Black Friday? Lost sales and a subpar customer experience.‍Why? Because even in the midst of Black Friday chaos, these flows don't stop. New email subscribers, interested shoppers & lost customers keep receiving these automated...

Expansion

Crafting the Ultimate Birthday Email Flow: A Guide to Personalized Celebrations

Consumers are getting more savvy & looking for authenticity and connection with the brands they shop from. One of the opportunities e-commerce brands often miss out on in building their customer relationships is setting up a Birthday Flow.A great Birthday Flow can build your customer loyalty, help you retain more customers & drive more repeat purchases through nurturing your relationship with them. In this blog post, we're giving you the "Zero-To-Launch" approach to launching a high-performing Birthday flow – no fluff, be confident in its performance & one you can optimize later with A/B testing.How To Capture Your Customers' BirthdaysBefore we can set up a Birthday Flow, we'll need to capture your customer's birthday! Here are 4 easy ways to capture this information:1. Birthday Field in Your Signup Form: This is the most straightforward method. Include a birthday field in your website's email opt-in form. Make sure to clarify why you're asking and reassure the customer that their information will be kept secure. While this is the simplest approach, be sure to A/B test to make sure this additional field doesn't decrease your opt-in rates.2. Post-Purchase Survey: After a customer completes a purchase, send them a survey asking for their birthday among other questions....

Expansion

Maximizing Revenue With A Cross-Sell Flow in Klaviyo

As acquiring customers becomes more challenging & expensive, an e-commerce brand needs to be able to maximize a customer's lifetime value to succeed. That's where the cross-sell flow comes in.‍A Cross-Sell Flow helps you generate more revenue from each customer. It promotes other products to existing customers or upsells them to higher-priced items, driving revenue and boosting customer lifetime value (LTV)But don’t confuse it with a Replenishment Flow. While both helps you get more customers to make repeat purchases, they do so in different ways. A cross-sell introduces customers to new products or product categories to shop, while replenishment urges them to repurchase what they've already loved.Here’s what a great Cross-Sell Flow in Klaviyo can do for your e-commerce brand:Increase Repeat Purchases: By introducing customers to other products you sell, and recommending products they may like, they're more likely to return.Shorten Time Between Purchases: Making that second sale faster is critical and strategic cross-sell product recommendations helps get customers returning for their next purchase fasterBoost Recurring Subscriptions: With more products that a customer is purchasing from you, they're more likely to start a recurring subscription for all their productsExpand Customer Spending: By introducing new products, you'll increase Average Order Value (AOV)...

Advocacy

Maximizing Customer Loyalty: A Comprehensive Guide to Post-Purchase Email Flows

If you're a DTC e-commerce brand owner, take a moment and think about the first few emails a customer receives after making a purchase. We're not talking about transactional emails like an Order Confirmation email, but rather a Post-Purchase Nurture Flow. In all of our audits for e-commerce stores, the Post-Purchase Nurture Flow is one of the most underused yet vital components for customer retention.Why is it so essential? Well, the best way to keep your customers in the long run is to keep them happy at each stage of their customer journey. This starts with ensuring they have a great first experience with your brand and products, so they return as a repeat customer.That's where creating an epic post purchase flow that nurtures new customers & builds brand loyalty comes in. An effective Post-Purchase Flow is an important part of increasing your customer lifetime value & growing your e-commerce store by:‍Getting Customers to Return: Retaining existing customers is cheaper than acquiring new customers and your post purchase emails drive repeat sales through creating a great first purchase experienceSpeeding Up Next Purchases: Reducing the time between a customer's first and second purchase, or subsequent orders, thus encouraging more frequent buying.Boosting...

Advocacy

Mastering Advanced Klaviyo Flows: Unleashing the Power of Behavior-Based Emails and Advanced Automation

When you're just getting started with email marketing or launching your e-commerce store, you'll want to start by implementing all of the basic Klaviyo flows such as your Welcome Series, Abandoned Cart Flow, Post Purchase Flow, Winback Flow and more (which are all covered in our Klaviyo Flow Library)‍ But those are just the basics! The next step is to build out advanced automated flows to automate more key areas of the customer journey: converting new customers, nurture customers after their first purchase, and retaining existing customers. ‍These advanced flows can help you hit those critical business goals that keep you up at night. Want to get more customers on subscription? Increase the repeat purchase rate? Cross-sell more products? The power of advanced automation through Klaviyo can make these goals a reality.‍ 1. Active On Site Flow The basic buyer intent flows like Klaviyo Abandoned Cart Flows, Add To Cart Flows, and Browse Abandonment Flows help you convert interested shoppers into customers, but what about those visitors who are a little more hesitant? The "Active On Site" flow is designed to engage this often overlooked segment. The Active On Site targets visitors who show some interest by merely visiting your site. They...

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Beginner’s Guide To Email Marketing

Want to learn about email marketing to grow your e-commerce business?You’ve come to the right place! With this guide, you’ll learn the basics to start running email campaigns, building email flows & driving revenue from email marketing.When it comes to email marketing, you’ll find tons of websites with lists of tactics to try or information on specific areas of email marketing such as “20 best subject lines”.But the issue is that no one teaches you how to plan, build, and execute a successful email marketing strategy from start to finish. The best tactics & tips won’t work well without a scalable & sustainable strategy.So in a classic “We can’t find it… so we’ll build it!” turn of events, we put together this guide.Whether you’re just getting started with email marketing or you already know the basics, this step-by-step guide will help you turn email marketing into your most consistent & scalable revenue channels for your e-commerce business.P.S. This guide is written like a “choose your own adventure book” - you’re welcome to read it from start to finish, or skip to the parts you’re needing help with most!Chapter 1: Ecommerce Email Marketing BasicsStart by learning the basics of email marketing: why you need...

Chapter 7: Measuring Your Email Marketing Success: Understanding Metrics & Analytics

The final step in our Beginner's Guide To Email Marketing is, of course, to measure the success of your email marketing efforts! You've built your email marketing strategy, planned an email marketing calendar, created email flows & designed effective emails that convert.Now it's time to track that success & leverage the data to improve your email performance.To start, you'll learn the principles of effective email performance tracking & which metrics to track, like open rates, click-through rates, and conversion rates. This will all come together in building an effective email performance dashboard to help you see how well your emails are performing, what's working, and what's not.Lastly, but most importantly, you'll learn how to use your email data to make better marketing decisions. By understanding your email metrics & regularly reviewing your email performance dashboard, you can figure out what your audience likes and doesn't like, and use this information to make your email campaigns & flows more effective.With this guide, you'll learn how to measure & apply data from your email marketing efforts to grow your DTC ecommerce brand..Principles Of Measuring Email Marketing EffortsPrinciple 1: Actionable ReportingActionable reporting emphasizes the importance of not just collecting data, but also using that data to drive action.This approach...

Chapter 6: Anatomy of An Effective Email

In the rest of our Beginner's Guide To Email Marketing, you've learned how to build an effective email marketing strategy. But no email strategy can be complete without effective, high-converting emails (duh!). But with so many emails flooding inboxes every day, it can be challenging to stand out & get those opens, clicks and conversions. That's why it's crucial to understand the anatomy of an effective email and how to design emails that convert. Whether you're a seasoned marketer or just getting started, this deep dive will teach you the anatomy of an effective email and provide tips and best practices for designing emails that convert. ‍ The Structure Of A DTC Ecommerce Email Reaching Your Target Audience Before you even get to designing the email itself, you've got to make sure that your email subscribers will even open your email! That's where your From Name, Subject Line and Preview Text come in. These three key elements are the first things your email subscribers see & it determines whether they'll choose to open your email. ‍ ‍ From Name The from name in an email is the name or company that appears in the "from" field of the email, indicating...