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The Lifecycle Marketing
Case Studies

A behind-the-scenes look at the lifecycle marketing strategies built by the Longplay team to drive scalable, sustainable, profitable growth.

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Longplay x IRestore

📈 iRESTORE: Bringing A New Brand Identity & Product Launch To Life(cycle)

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Longplay x Dr. Harvey

Learn how Longplay used a customer lifecycle approach to generate 45% of revenue from email for an 8-figure pet food brand.

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“In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy.

“In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them.”

Josh Friedman

President, Dr. Squatch

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Longplay x Dr. Squatch

Learn how we used customer segmentation & leveraged flows to drive higher conversions with messaging that would resonate best with each of their audiences.

Get expert retention marketing insights right to your inbox.

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Longplay x Just Thrive

See how Longplay to built and executed an email marketing strategy with the goal of growing a new revenue stream for Just Thrive which led to a 34.57% increase in business sales within 90 days.

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Longplay x Ojai Energetics

See how we built Ojai Energetic's email marketing channel to generate 33% of their business revenue & double their repeat purchase rate.

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Longplay x ICONIC Protein

See how we conducted a customer lifecycle audit to identify growth opportunities for conversion rate, LTV, campaign content & flows to increase Iconic Protein's email revenue by 300%.

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Longplay x Brute Force

See how Longplay built & executed a strategy for scalable, sustainable growth to drive revenue through email flows and campaigns.

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Longplay x Olivers

See how we optimized Post-Purchase Nurture, Post-Purchase Upsell, Abandoned Cart, Browse Abandonment & Add To Cart Flows to increase email revenue ahead of Q4.

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Longplay x Dr. Squatch

See a breakdown of our customer lifecycle approach to improve 6-month customer LTV with email marketing.

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Longplay x Wholesome Culture

Learn how we used email marketing to nurture, convert & retain customers for Wholesome Culture to increase engagement & retention.