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The Lifecycle Marketing
Case Studies

A behind-the-scenes look at the lifecycle marketing strategies built by the Longplay team to drive scalable, sustainable, profitable growth.

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Daily Elements — How Direct Mail Captured Customers Email Missed

By early 2025, Daily Elements had a strong email/SMS program in place. But engagement gaps remained: Some customers had unsubscribed from digital channels, Others stopped engaging with flows and campaigns, and several high-AOV one-time buyers hadn’t reordered despite automated reminders.

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Daily Elements: Turning Lifecycle Strategy Into Scalable, Sustainable Growth in a Crowded Market

Daily Elements operates in one of the most saturated verticals in e-commerce: supplements — and more specifically, greens. The product itself was strong, and early traction showed potential. But as competition grew and acquisition costs climbed, the brand faced a familiar challenge:

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“In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy.

“In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them.”

Josh Friedman

President, Dr. Squatch

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Nimi: Generating Scalable, Profitable & Recurring Revenue for a Modern Skincare Brand

The Challenge: No automated flows in place to drive repeat purchases or customer retention

Get expert retention marketing insights right to your inbox.

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Suji

Suji: Powering a B2B-to-DTC Pivot with Lifecycle Strategy: From Pro Athlete Tech to Everyday Recovery

A white-glove service built for success.

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Brand Refresh Before The Launch Of Their Most Powerful Device & Product Line Yet

📈 iRESTORE: Bringing A New Brand Identity & Product Launch To Life(cycle)

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How To Use Email To Get More Trials, Convert More Customers & Cross-Sell Products

Learn how Longplay used a customer lifecycle approach to generate 45% of revenue from email for an 8-figure pet food brand.

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How to generate $300,000+ during Black Friday

Learn how we used customer segmentation & leveraged flows to drive higher conversions with messaging that would resonate best with each of their audiences.

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How we increased total sales by 34.57% for a supplement brand with email marketing

See how Longplay to built and executed an email marketing strategy with the goal of growing a new revenue stream for Just Thrive which led to a 34.57% increase in business sales within 90 days.

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How we grew a CBD brand’s email revenue by 639% in 60 days

See how we built Ojai Energetic's email marketing channel to generate 33% of their business revenue & double their repeat purchase rate.

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How We Increased A Protein Brand’s Email Revenue By 300%

See how we conducted a customer lifecycle audit to identify growth opportunities for conversion rate, LTV, campaign content & flows to increase Iconic Protein's email revenue by 300%.