Alia
Alia is a fully-managed popup platform for DTC brands that blends high-performing creative, advanced segmentation, and A/B testing to educate, convert, and grow your list
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Grow my email/SMS list
What It Is:
Think of Alia as a popup engine that not only captures emails but actually educates and converts. It’s designed for brands that want best-in-class popup design, higher opt-in rates, and a team that does the heavy lifting for you.
Role In Your Lifecycle Ecosystem
Grow my email/SMS list
Grows Your List Faster
Show the right message to the right person to turn more site visitors into subscribers.
- Use behavioral targeting to capture intent in real time
- Ask smart poll or quiz questions that segment from the start
- Let design and timing do the heavy lifting on opt-in rates
Converts First-Time Visitors
Educate, guide, and motivate action—before a shopper bounces.
- Use mystery offers or polls to spark curiosity and keep users engaged
- Deliver product info or key selling points in the popup itself
- Tailor the experience based on whether someone is new or returning
Increases AOV & Engagement
Guide users toward higher-value purchases using the popup as an active sales tool.
- Promote bundles or high-margin products in context
- Personalize offers or education based on browsing behavior
- Reduce friction by addressing objections early
Automated A/B Testing
Turn a high-leverage tactic into a plug-and-play growth engine.
- Alia’s team owns design, testing, and iteration
- Campaigns evolve based on performance data—not guesswork
- You get a revenue-driving popup without needing internal resources
Fit:
Goals:
Helps you with...
- Growing your email and SMS list faster
- Improving first-visit conversion rates
- Gathering zero-party data at the point of signup
- Boosting AOV through smarter offers
Grow my email/SMS list
Built For:
Built for...
- Have a focus on email + SMS but list growth has plateaued
- Value custom creative and want popups to match brand standards
- Are short on time or team resources to manage popup testing
Must-Haves:
Must-Haves...
- $1M+ in annual revenue or 15K+ monthly site visitors
- On Shopify
- Using email + SMS marketing (ideally Klaviyo)
Ways To Use It:
How To Get The Most Out Of Alia:
Alia works best when it’s not just a popup tool, but part of your broader lifecycle strategy. Here’s how to make the most of it:
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Begin by sharing your goals—like increasing opt-ins, promoting a new product, or improving AOV. Alia’s team will use this context to plan your popup flow, offer structure, and segmentation logic.
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Popups shouldn’t feel like an afterthought. Alia builds custom creative that matches your brand voice, visuals, and customer experience—and adapts messaging to first-time vs. returning visitors.
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The first version goes live with built-in A/B tests, behavioral triggers, and conversion tracking. From here, everything is measured: opt-in rate, engagement, downstream purchases.
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Each popup becomes a source of insight. Alia refines messaging, design, and targeting week-to-week so the experience gets sharper and more effective over time—without adding work for your team.
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