Kno
Kno is a customer insights platform that helps brands stop guessing and start learning. It powers smarter decisions with post-purchase and pre-purchase surveys that fuel everything from attribution to product development.
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What It Is:
Think of Kno as a customer feedback engine that connects every touchpoint—email, SMS, post-purchase, and more—to real customer insights. It lets you ask the right questions at the right time and take action immediately, with surveys that inform strategy across marketing, CX, product, and beyond.
Role In Your Lifecycle Ecosystem
Turn Surveys Into Action
Use surveys to go beyond data collection and drive real results.
- Launch surveys that fuel decision-making in marketing and product
- Take action after each response: trigger flows, reward loyalty, or guide upsells
- Layer in automation to remove manual work
Optimize Conversion & Attribution
Get clarity on what’s driving performance—and what’s not.
- Capture channel-level attribution (Meta, TikTok, etc.) directly from your customer
- Compare survey responses across segments to optimize messaging
- Integrate responses into email/SMS flows, creative decisions, and media planning
Understand and Serve Customers Better
Know what your customers need—before they leave.
- Collect feedback at key moments: post-purchase, churn, repurchase
- Segment your customer base based on behavior, preference, or sentiment
- Benchmark your results against 6,000+ brands in the Kno network
Scale Learning Across Your Stack
Insights don’t live in a silo—they power the whole business.
- Connect Kno with Klaviyo, Tapcart, Shopify Flow, and more
- Set up smart automations to trigger messages or workflows
- Use survey logic and segmentation to fuel campaigns and strategy
Fit:
Goals:
Goals It Supports...
- Smarter campaign and product decisions
- Higher retention and customer satisfaction
- Improved performance through data-backed iteration
Built For:
Best Fit For...
- Brands that want to understand what’s really driving customer behavior
- Teams scaling and looking for feedback loops to improve performance
- Marketers who want to improve decision-making without guessing
Must-Haves:
Must-Haves...
- Shopify storefront
- Marketing or product workflows that can benefit from survey data
- Use of flows, automations, or campaigns that can respond to customer insights
Ways To Use It:
Here's how Kno works
Kno is at its best when used as a continuous learning loop—not just a one-off post-purchase survey. Here’s how to turn feedback into growth:
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Start with key questions—where are you guessing instead of knowing? Think: attribution, repurchase triggers, churn reasons, etc.
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Launch surveys post-purchase, post-churn, and during key lifecycle moments. Make it easy for customers to share what’s working—and what’s not.
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Avoid generic surveys. Use Kno’s logic to route customers to relevant follow-ups and go deeper based on their answers.
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Trigger Klaviyo flows, send Tapcart push messages, or prompt customers to leave reviews—all based on their answers.
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Compare your results to 6,000+ other brands. Slice the data by channel, cohort, or sentiment to find where to optimize.
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Don’t let insights sit idle. Bring them into your marketing, product, and CX decisions—and continually refine how you ask and act.
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