Okendo
Okendo helps brands grow faster and more efficiently by cultivating brand advocacy and maximizing lifetime value. Our unified platform and connected suite of products for reviews, referrals, quizzes, loyalty and surveys, is trusted by 17,000+ Shopify brands to turn customers into revenue-driving superfans, including SKIMS, True Classic and Oh Polly.
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What It Is:
Think of Okendo as a customer marketing engine. While it starts with reviews, the platform goes far beyond—collecting rich customer data through surveys, showcasing UGC onsite, and helping you build personalized journeys using that data.
Role In Your Lifecycle Ecosystem
Build Trust & Convert Faster
- Use reviews, star ratings, and UGC to remove buying hesitation
- Showcase proof throughout PDPs, PLPs, and cart
- Build structured reviews that highlight the right attributes (e.g. sizing, skin type, etc.)
Capture First-Party Data
- Use post-purchase surveys to collect zero-party data
- Segment customers based on preferences, usage, or values
- Feed survey responses into Klaviyo and other platforms for personalization
Create Better Customer Journeys
- Use Okendo’s data to personalize emails, SMS, and flows
- Create triggered asks for reviews based on behavior or product type
- Optimize product discovery with dynamic displays
Reinforce Loyalty & Advocacy
- Drive post-purchase engagement with tailored review requests
- Feature returning customer reviews to boost repeat purchase
- Encourage social sharing through seamless UGC capture
Fit:
Goals:
Helps you with...
- Brands with strong product-market fit and returning customers
- Brands wanting to improve PDPs and personalize communication
- Teams focused on optimizing the full post-purchase journey
Built For:
Best Fit For:
- Higher conversion rate on PDPs
- More personalized marketing journeys
- Deeper zero-party data collection
Must-Haves:
Go To Have:
- Shopify storefront
- Existing traffic or post-purchase volume
- Email/SMS flows where segmentation can be activated
Ways To Use It:
How To Get The Most Out Of Okendo
| Okendo works best when you treat reviews and surveys not as isolated features, but as fuel for drive higher conversions across your entire lifecycle marketing ecosystem. Here’s how to build a flywheel of customer loyalty: |
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Design your reviews to collect more than just stars. Capture key attributes—like sizing, usage behavior, or demographic info—to generate data you can use everywhere else in your funnel.
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Display customer photos & testimonials across your website & email marketing. Prioritize formats that build trust and support decision-making.
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Use post-purchase surveys to gather preferences, values, or feedback. Then sync responses to Klaviyo or your CDP to power smarter segmentation.
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Send flows tailored to what someone said in a survey or how they rated a product. For example: upsell based on use case, or follow up on a low-rating to save the relationship
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Use insights from reviews and surveys to refine product descriptions, address concerns preemptively, and build smarter messaging in your welcome, post-purchase, and reactivation journeys.
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Identify promoters from reviews and invite them into your referral or loyalty programs. Use social proof to power acquisition and reward advocacy.
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