Recharge
Recharge is a comprehensive subscription management platform for ecommerce brands, enabling you to launch, manage, and scale your subscription program while improving customer retention and LTV.
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What It Is:
Think of Recharge as a full-suite subscription platform that gives you the building blocks to grow a high-performing program. It covers everything from subscription setup and customer portals to analytics, upsells, and dunning recovery—all while supporting robust workflows and third-party integrations.
Role In Your Lifecycle Ecosystem
Power Subscription Management
- Enable customers to manage their subscriptions with ease
- Build flexible subscription experiences around your products
- Customize your portal and workflows to fit your brand
Reduce Churn
- Use cancellation surveys, retry logic, and recovery flows
- Offer tailored incentives or reschedule options at cancel moments
- Prevent failed payments from turning into lost customers
Drive Upsells & AOV
- Add one-click upsells to the customer portal
- Launch limited-time add-ons to increase cart size
- Cross-sell at key moments like checkout or upcoming renewal
Integrate into Your Lifecycle Strategy
- Plug into your ESP for coordinated flows and messaging
- Trigger lifecycle campaigns based on subscription events
- Use subscription status to shape customer journeys
Fit:
Goals:
Best Fit For...
- Shopify brands with a growing SKU catalog or multiple subscription models
- Teams looking for a flexible, well-supported platform
- Brands needing integrations across tech stack and advanced capabilities
Built For:
Goals It Supports...
- Grow my subscription program
- Reduce churn
- Increase lifetime value
- Improve customer retention
Must-Haves:
Must-Haves...
- Shopify storefront
- Team bandwidth to set up and manage workflows
- Readiness to implement subscription marketing tactics
Ways To Use It:
Here's how Recharge works
Recharge supports everything from simple subscription offers to advanced workflows. Here’s how to get started and build a scalable program that drives real impact:
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Decide on core SKUs, customize your portal, and clearly define subscription benefits to convert first-time subscribers.
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Set up cancellation surveys, retry logic, and cancellation saves (e.g., skip, discount, or pause) to prevent involuntary churn.
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Use Recharge’s upsell tools to add one-click products to upcoming orders and time-limited add-ons for repeat customers.
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Sync Recharge events with your ESP and SMS tools to automate flows based on renewals, skips, or cancellations.
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Use Recharge’s analytics to evaluate churn trends, upsell performance, and customer LTV by cohort.
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Try out prepaid options, bundles, or build-a-box formats to find what resonates best with your customers and improves margins
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