Rivo
Rivo is a retention platform for Shopify brands that combines loyalty, referrals, wallet passes, gift cards, and memberships into one system—giving you the tools to engage, reward, and grow your customer base with one unified platform.
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What It Is:
Think of Rivo as a centralized hub for loyalty, referral, and membership experiences that help your best customers stay longer, buy more often, and bring others with them. Unlike plug-and-play tools, Rivo gives you the flexibility to make these programs feel truly integrated into your brand experience—with the ability to scale how you use them over time.
Role In Your Lifecycle Ecosystem
Increase Repeat Purchases
Drive return behavior by rewarding customers for shopping again.
- Build points systems, cashback, or tiered rewards
- Encourage repeat purchases with perks like free shipping
- Use loyalty emails and SMS to nudge reactivation
Drive More Word-of-Mouth
Turn your customers into marketers with built-in referral flows.
- Offer dual-sided referral incentives
- Personalize referral flows by customer type or tier
- Build social proof by amplifying UGC and sharing moments
Add Value Through Memberships
Create paid or free memberships that offer real benefits.
- Include exclusive access, perks, or content
- Unlock new revenue streams beyond products
- Reinforce brand affinity through added value
Improve Lifecycle Performance
Tie loyalty, referrals, and memberships into your full lifecycle strategy.
- Connect to Klaviyo/Postscript for segmented targeting
- Trigger emails/SMS based on program activity
- Use performance data to inform optimization
Fit:
Goals:
Goals It Supports...
- Increase customer lifetime value
- Get more repeat customers
- Build customer loyalty
- Grow word of mouth
Built For:
Best Fit For...
- Brands on Shopify or Shopify Plus
- Teams who want more control over how loyalty/referrals work
- Brands with strong community or brand affinity
Must-Haves:
Must-Haves...
- Shopify or Shopify Plus
- An active email/SMS retention strategy
- Bandwidth to support setup/customization or work with Rivo’s team
Ways To Use It:
Here's how Rivo works
Rivo’s strength lies in building a long-term retention engine—one that connects loyalty, referrals, and memberships into your broader lifecycle marketing strategy. To get the most out of it, start with clear objectives and roll out each layer with purpose.
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Define the role you want loyalty, referrals, and memberships to play: are you driving more frequent purchases, encouraging referrals, or building a members-only brand experience? This shapes how you'll structure each program.
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Instead of launching everything at once, pick one—like loyalty for return purchases or referrals for word-of-mouth—and design the offer, rewards, and flows to support it. Keep it simple and track impact.
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Use Rivo’s integrations with Klaviyo and Postscript to trigger timely emails and texts based on loyalty points, VIP tier upgrades, referral activity, or membership events.
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Treat program participation as a segmentation layer. Adjust your offers and content based on how engaged someone is—whether they’re a top-tier VIP or brand new to the program.
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Ensure your loyalty and referral programs aren’t hidden. Promote them across your website, product pages, post-purchase emails, and social—so they become part of the brand narrative.
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Rivo gives you detailed insights on program engagement and revenue lift. Use this data to refine your incentives, re-engagement triggers, and decide when it’s time to layer on memberships or scale referral visibility.
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