Social Snowball
Social Snowball helps DTC brands turn every customer into a source of traffic & brand awareness. It automates affiliate and referral programs by enrolling customers post-purchase, streamlines influencer partnerships, and integrates with your stack to drive scalable word-of-mouth growth.
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What It Is:
Think of Social Snowball as an affiliate and referral engine built for modern eCommerce. It turns customers, influencers, and creators into brand advocates—automatically creating referral links, managing commissions, and syncing with your tools to drive more traffic and sales.
Role In Your Lifecycle Ecosystem
Drive New Awareness
- Tap into your customer base to grow your reach organically.
- Instantly turn customers into affiliates after purchase
- Make it easy to share links via personalized referral codes
- Expand reach through creators, UGC, and influencers
Capture Interest
- Make referral-driven traffic convert better and faster.
- Use one-click referral codes to reduce friction
- Highlight UGC and social proof on landing pages
- Personalize the experience based on source or segment
Build Advocacy
- Turn happy customers into long-term advocates.
- Reward affiliates with commissions or loyalty perks
- Offer social sharing tools and trackable dashboards
- Incentivize both giver and receiver with double-sided rewards
Power Lifecycle Marketing with Referrals
- Let referrals become part of your ongoing retention efforts.
- Create campaigns that re-activate lapsed customers
- Launch UGC or loyalty-driven product pushes
- Use referrals as a retention trigger in flows and winbacks
Fit:
Goals:
Goals It Supports...
- Grow word of mouth
- Reach more customers
- Reduce customer acquisition costs
- Build customer loyalty
Built For:
Best Fit For...
- Shopify brands focused on community & word-of-mouth
- Teams looking to automate affiliate/influencer ops
- Brands aiming to turn customers into marketers
Must-Haves:
Must-Haves...
- Active Shopify storefront
- Defined offer structure (e.g. $ off, % off, commissions)
- Email/SMS tools to promote referral initiatives
Ways To Use It:
Here's how Social Snowball works
Start by building a strong foundation for your referral and affiliate strategy, then integrate it into your lifecycle marketing to turn customers into a scalable acquisition channel.
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Decide which groups you want to enroll—like recent customers, VIPs, or influencers—and what the reward will be (e.g., discounts, commissions, or store credit). Keep it simple to start, then expand from there.
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Make it easy by automatically turning customers into affiliates post-purchase. Social Snowball will generate their unique referral links and track everything behind the scenes.
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Personalize the affiliate dashboard with your branding. Use single-use referral links (called SafeLinks) to prevent abuse, and decide how offers can be stacked with existing promotions.
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Set up post-purchase flows that include referral instructions, reminders, and tips on how to share. Integrate with platforms like Klaviyo or Postscript to trigger follow-ups based on behavior (like reminders for top referrers or campaigns to high AOV customers).
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Run one-off pushes to specific segments—like a referral contest for VIPs or a campaign around a new product drop. Use email and SMS to promote these events and drive urgency.
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Use analytics to track which campaigns, audiences, and rewards perform best. Adjust your flows, referral tiers, and messaging based on performance to grow the channel over time.
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