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The Lifecycle Marketing
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Discover our comprehensive playbooks to help you improve your marketing strategy and boost your retention.
Mastering The Customer Lifecycle
The advanced guide w/ step-by-step strategies to nurture, convert & retain more customers.
Personalization Power Plays
16 advanced strategies to convert more customers at every stage
The Lifecycle Marketing
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Discover essential tools and services to optimize your marketing across all stages of the customer lifecycle.
Consideration
Orita
Orita’s AI Customer Segmentation helps you reach the right customers at the right time—to transform your list into a high-performing revenue machine.
The Lifecycle Marketing
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Evaluation
Abandoned Cart Flow
The Abandoned Cart Flow generates revenue by recovering sales of customers who didn’t complete the checkout process. By targeting high-intent visitors with timely reminders & incentives to drive urgency, this flow reduces your cart abandonment rate on your e-commerce store.What’s An Abandoned Cart Flow?The Abandoned Cart Flow is a series of emails sent to shoppers who started the checkout process but didn't complete it. These shoppers not only added products to cart, but actually clicked the “Checkout” button on your site & may have started entering their shipping & billing info.Some of these shoppers may be new to your brand while others may be returning customers exploring new items or thinking about repurchasing products they’ve already tried. This is one of the most important & highest ROI flows you can build for your DTC e-commerce store because these shoppers were so close to converting!# Of Emails: 4Flow Length: 3 daysWhat’s the goal of an Abandoned Cart Flow?To get these shoppers who started checkout to complete their order which:Reduces your abandoned cart rate & increases your website conversion rateCan increase your average order value (through recommending other products & using incentives)Gets potential customers to make their first purchase faster (i2. the amount of time it...
Expansion
Cross-Sell Flow
The Cross-Sell Flow recommends additional products to customers based on their past purchases. By introducing & selling existing customers with complementary items, it increases the number of items per transaction and showcases your product range, leading to higher average order values and customer loyalty.What’s A Cross-Sell Flow?A Cross-Sell Flow is a series of emails to promote other products to existing customers or upsell them to higher priced products. It is an effective and important method for e-commerce stores to drive revenue and increase customer lifetime value.# Of Emails: 3Flow Length: 7-13 daysWhat’s the goal of a Cross-Sell Flow?To get customers to purchase other products, from other product categories or upsell to different product types like a recurring subscription which:Increases your repeat purchase rate by getting more customers to return to make additional purchasesGets customers to return for their next purchase faster (ie. the amount of time it takes for a first time customer to place their second order, or a repeat customer to place their next order)Gets more customers onto a recurring subscriptionGets customers to spend more over the lifetime with your brand (through increasing AOV, number of purchases, or upselling them into a subscription)Introducing customers to other products (ie. the number of different products...