How To Use Klaviyo Like A Pro – 2024 Complete Guide

1. Create an emailBuilding an email in Klaviyo is extremely simple with their drag and drop builder. You can also follow the same steps below to create an email for a flow since their email builder is the same for both types of emails.To get started with creating an email in Klaviyo, click on "Email Templates" then click "Create Template". This will bring you to their email builder. This is a good way to get familiar with building an email in Klaviyo before learning to set up flows and send campaigns.Here are the key elements to create emails that engages subscribers and converts customers:Subject Line: The subject line is the main text an email subscriber sees in their inbox before they open the email. You want your subject lines to generate curiosity & interest for the reader to read the email.Preview Text: The preview text is the additional information after the subject line that gives the reader more context on what the email is about within their inbox.‍‍Navigation Bar: The navigation bar is typically in every email and directs the reader to key pages on your website.Banner: A banner in an email is typically a short section above the header of the email to...

How To Setup Klaviyo In 15 Minutes – 2024 Complete Guide

What is Klaviyo?‍Klaviyo is an all-in-one email marketing automation platform that allows e-commerce businesses to create and send highly targeted email campaigns, track customer behavior, and analyze the performance of your campaigns.With Klaviyo, you'll be able to generate more sales, increase customer engagement, and build sustainable growth. It seamlessly integrates with your e-commerce store, making it super easy to automate & personalize those important follow-up emails, like abandoned cart reminders and personalized product recommendations.‍Using a marketing automation platform like Klaviyo is absolutely critical for all ecommerce brands in 2024.‍Is Klaviyo the best email marketing automation platform for my ecommerce brand?‍If you're a DTC ecommerce store owner, you know that choosing the right email marketing platform is crucial for your business success.‍While there are several options available, such as MailChimp, Active Campaign and others, Klaviyo stands out as the best choice for e-commerce stores for a few reasons:‍Automation: Klaviyo's automation capabilities are specifically designed for e-commerce businesses, making it easier to set up and execute targeted campaigns, such as abandoned cart reminders or personalized product recommendations, which can increase conversions and boost sales.‍Segmentation: Klaviyo's segmentation features are more advanced compared to its competitors, allowing you to create highly targeted campaigns and send messages...

The 6 Most Important Email Marketing Metrics You Should Be Measuring For Your Ecommerce Store

Email marketing is an essential aspect of any e-commerce business, and it's important to have the right metrics in place to measure the success of your email marketing efforts.‍One of the most important (and often overlooked) steps in executing a successful email marketing strategy is analyzing how your customers respond to your emails and applying what you learn along the way.But most companies only track open and click rates or the total revenue coming from their emails. The problem is, this doesn’t paint the full picture of how their email marketing is directly affecting their bottom line nor provide actionable insights to improve email performanceHere are the most 6 important email marketing metrics that e-commerce brands should be measuring to ensure that their campaigns are effective and driving revenue:‍1. Percentage of Revenue‍Let’s say you’re making $10,000 from email every month. That sounds pretty great right?Maybe.It is, if your ecommerce store is generating $30,000 in revenue per month. But it's a sign of underperformance if your ecommerce store is generating $150,000 in revenue per month.‍Most ecommerce stores make the mistake of only tracking total email marketing revenue.Instead, monitor how big a slice of your revenue pie is coming from email marketing and adjust...

Building An Email Marketing Team: The 6 Roles Of A Dream Team

Often ecommerce stores grow from 6-figure to 7-figure & 8-figure companies before they wish they had invested more into email earlier on. Often this means ecommerce stores are easily leaving hundreds of thousands of dollars on the table.‍Email marketing is a powerful tool for any business, and it's essential to have the right team in place to maximize its potential.‍But what does an effective email marketing team look like?‍From the strategic planner to the creative designer, each role plays a vital part in building a team that can strategize, create and execute effective email campaigns that drive engagement and revenue.By understanding these roles and how they work together, you'll be able to build a team that can take your email marketing efforts to the next level.Here we'll explore the 6 key roles that make up a dream email marketing team, and how each role contributes to the success of your email marketing efforts:1. The Email Marketing ManagerA successful Email Marketing Manager also known as an Email Strategist, is able to develop and implement a comprehensive email marketing strategy that aligns with the overall business goals, and consistently delivers results in terms of email engagement, conversions and revenue.‍They lead and manage...

From Idea To Launch: How To Create A Successful Email Marketing Campaign – 2024 Guide

Email marketing is a powerful tool that can help ecommerce stores nurture, convert & convert potential customers. In fact, email marketing should be generating 20-30% of the total revenue for your ecommerce store.However, creating an effective campaign that converts customers & generates revenue requires more than just adding images & copy to an email template.In this guide, we will walk you through the step-by-step process of building & launching an email marketing campaign from idea to launch. This email workflow will help you build an email marketing strategy for your campaign, write engaging copy, design an email that converts, and send it to the right audience.You'll also learn actionable tips to help you create campaigns that drive engagement and revenue for your business. Whether you're new to email marketing or a seasoned pro, this guide will give you the tools and knowledge you need to create successful campaigns that drive results.‍Step 1 // Email Brief: Building Your Strategy‍The first step in creating a successful email marketing campaign is to develop an email brief. This is typically done by the Email Marketing Manager or the Head of Marketing. An email brief is a document that outlines the key information for your...

Mastering the Art of Email Marketing: Best Practices for Success

Email marketing is one of the essential marketing channels that every direct-to-consumer (DTC) e-commerce brands needs to master to grow their revenue, drive conversions, retain customers & build a sustainable, scalable business. With this guide, you'll be able to get from zero to launched & start driving revenue from email marketing. We'll break down the email marketing best practices, from planning your campaigns to analyzing the results.Don't have time to master email marketing yourself?Get started with Backbone to get a custom-built email marketing strategy & email layouts for your business, all based on email marketing best practices.Book Your Demo‍Planning Your Email CampaignDefining Your ObjectivesRevenue is always the end goal for any DTC e-commerce brand, but how will this email campaign drive revenue? Before launching your email marketing campaigns, start by defining the objective of the campaign.Here are a few different ways that email campaigns drive revenue:By announcing something new & exciting (such as a promotion, product launch or collaboration)By creating urgency (such as a limited edition product selling out or a promotion ending)By educating customers (such as content emails & seasonal tips)By showing how your product can solve a customer's problems (such as showing how your product works)By showing the benefits of your product...

The Ultimate Guide to Different Types of Email Marketing Campaigns

Email marketing is an incredibly important channel to master for any DTC e-commerce business. In fact, with the right approach, email marketing can contribute to a whopping 20-30% of your revenue. It's a great way to retain customers, drive conversions, increase repeat purchase rates, elevate customer lifetime value (LTV), get more customers hooked on subscription products and encourage them to splurge on higher average order values (AOV). But it can feel overwhelming with all of the different types of emails, from email campaigns to automated email flows, that you should have.=If you're new to email marketing —we've got your back with this ultimate guide to the different types of emails. By the end of this post, you'll be ready to create a solid email marketing strategy to get your e-commerce store generating $5M, $10M and even $20M+ in revenue.‍Get a custom-built email marketing strategy with a 14-day free trial of Backbone.Use Backbone to plan out your email marketing calendar with different types of campaigns, flows, promotions & product launches. With over 5000+ unique campaign ideas & 250+ unique flows, everything is customized for your business!Book Your DemoTypes of EmailsNow, let's dive into the most different types of emails that every...

The Guide to Email Marketing KPIs: How to Measure and Optimize Your Email Campaigns

Like most marketing channels, growing your email revenue is a process of continual growth and optimization. Once you're regularly sending out email campaigns, your email marketing KPIs will tell you where there is room to optimize, try new campaign ideas, and run A/B tests. E-commerce brands often leave thousands of dollars of revenue on the table because they don't regularly review their performance & optimize their email marketing strategy based on their insights. Sometimes, something as simple as a different send time or a change in the email layout can create 15-20% more lift in revenue. Sometimes, your email marketing KPIs will help you identify new types of email marketing campaigns that your subscribers engage with more.Another common mistake e-commerce brands make is sending out the same few email marketing campaigns each month, which eventually end up feeling repetitive to subscribers. Regularly measuring & optimizing your campaigns includes coming up with new ideas to test.‍To make the most out of your email marketing efforts, every e-commerce brand should follow this process:Send Email CampaignsUpdate A Weekly Reporting DashboardAnalyze the data at least once a month (ideally weekly!)Identify opportunities for A/B tests, segmentation, and other campaign ideasDeploy new tests & ideas on...

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The 1-2 Punch: How to Combine Direct Mail & Email Marketing to Nurture, Convert & Retain Customers

Instagram and avocado toast. Mario and Luigi. Email and direct mail. ‍Think one of these pairs doesn’t belong? Wrong. They’re all things that work beautifully together. ‍Email and direct mail aren’t competitors; they’re complimentary channels in a smart ecommerce marketing portfolio. Together they can help nurture leads, convert customers and increase customer lifetime value. ‍How Direct Mail and Email Marketing Stack Up‍Before you start layering direct mail and email marketing together, it’s important to understand the strengths of each channel. ‍Email and direct mail have some significant similarities. Both are trackable and can be automated. Both enable one-to-one personalization—you can customize everything from greetings to visuals to discount codes. The big differences between email and direct mail are in reach, response, speed and cost. One isn’t better than the other—they have advantages that complement one another, which it’s why it’s smart to use them in concert. ‍Reach: Email is easy to send and has a broad reach. Open rates generally max out around 30%. Direct mail has an estimated 90% open rate, because there’s less competition in physical mailboxes. Response: According to Campaign Monitor, the average email click-through rate is 2.3%, which means volume is important. The Data & Marketing Association shows an average 9% response rate for direct mail campaigns,...

Email Marketing Analytics and Benchmarking: The Key to Unlocking Your Campaign’s Potential

So you've started running email marketing campaigns, but now what? Most DTC brands just collect the data & measure the performance of their email campaigns. But that's not enough.‍Which email marketing metrics should you look at? How do you analyze your email metrics? What do you do with that data? And how will you actually adjust your strategy to consistently improve your performance over time?‍It's not what data you have, but how you use the data that will scale your email marketing performance.Meet the principle of Actionable Reporting.‍Actionable reporting is all about transforming raw data on your email metrics into meaningful, easy-to-understand insights and applying them to actionable next steps in improving your email marketing performance. It's about identifying trends, finding patterns, and flagging opportunities to not only understand what's working but also uncover areas that need improvement.Mastering the art of Actionable Reporting is learning how to turn data into information, information into insights, and insights into strategy.Data --> Information --> Insights --> StrategyThere are 3 key elements to effective Actionable Reporting:Email Marketing Metrics: Collecting the right data is crucial to the start of this process. Email marketing analytics allows you to dive deep into the performance metrics of your campaigns, identifying what works and what...