Email Marketing Metrics: Unlocking the Power of Data to Drive Your Campaigns

Whether you're struggling with the intricacies of Klaviyo's built-in reporting, drowning in an ocean of dashboards, or simply seeking ways to turn your data into actionable strategies, you're in the right place. We're here to help you navigate the complexities of email marketing metrics and tap into the wealth of insights they offer.This blog post is for you if:1. You're still using Klaviyo's built-in reporting & don't know how to interpret the data.2. You have a myriad of dashboards filled with email data, but you're not sure what needs your attention.3. You're feeling overwhelmed with your email marketing data and want to focus on what's important.4. You want to turn your data into actionable strategies to enhance performance.‍Many DTC ecommerce brands, perhaps even yours, fall into the trap of over-investing in data accumulation and under-investing in actioning on it. This blog post is designed to help you break free from this pattern.What you'll learn in this blog post:1. The key email marketing metrics you should be measuring.2. What your email marketing metrics are telling you about your customers & the effectiveness of your strategy.3. How to interpret your email marketing data through benchmarking red/green/yellow.4. How to devise a plan of...

21 Email Marketing Examples to Inspire Your Next Campaign

In the competitive world of DTC e-commerce, a crucial element of customer retention is keeping customers engaged with your brand. Email marketing campaigns are a great way to stay top of mind and relevant to your customers. It's not enough just to send email marketing campaigns about your product. To drive engagement, loyalty, and sales, you need impactful, unique & relevant email campaign topics. That's where an effective email marketing campaign strategy starts.‍We've put together 21 email marketing examples that are more than just creative inspirations—they're powerful strategies that have driven results for DTC brands. Use these email marketing examples to inspire your next campaign.Use these email campaign examples to generate 3 new campaign ideas to test in the next 60 days!Effective Email Marketing Examples‍1. Save The Date EmailsSave The Date emails are perfect for creating anticipation for an upcoming promotion or new product launch. The suspense & advanced notice generates more interest, engagement & revenue on launch day. Add in a calendar invite or link to a Facebook event to easily remind interested customers on the day of launch.‍We tend to see Save The Date emails consistently work for most e-commerce brands, but are particularly explosive for limited edition...

Don’t Let Them Get Away: Crafting the Perfect Abandoned Cart Email

With cart abandonment rates averaging around 69% for e-commerce stores, you can't afford to let potential sales slip through the cracks. Abandoned cart emails target these customers who abandon their cart to get them to return to make a purchase. Building an effective abandoned cart email can be quick & easy with the right strategy.‍By the End of This Blog, You'll:1. Confidently build your first abandoned cart email to convert more customers & drive more revenue2. Understand the core elements that make up an effective abandoned cart email3. Have conversion-optimized abandoned cart email templates to use4. See examples of great abandoned cart emails & subject lines for inspiration5. Have a list of A/B tests to optimize your abandoned cart email strategy‍Other Resources You May Find Helpful:Our DTC Flow Foundations Guide: This is your ultimate playbook for not just mastering the art of abandoned cart emails, but creating a holistic suite of email flows vital for any DTC e-commerce brand. From welcome series to customer re-engagement strategies, it's all there.Our Free Beginner's Guide To Email Marketing: Starting from scratch? No worries. Our beginner's guide provides you with the A to Z of email marketing. It is tailor-made for e-commerce brands and...

7 Best Practices For Email Design To Elevate Your Email Marketing

30 Second Summary1. Email design plays a crucial role in the success of DTC e-commerce businesses by capturing attention and compelling action.2. Visual hierarchy guides readers' attention, and scannability enhances engagement.3. Customizing the copy-to-image ratio based on industry, brand, and email type optimizes the impact.4. Strategic CTA placement and clear, compelling button copy increase click-through rates.5. Personalization goes beyond addressing recipients by name and focuses on relevance and meeting individual needs.6. Brand consistency fosters recognition and recall, creating a cohesive brand experience.If you believe that email design is merely about making your emails visually appealing, then you've missed the mark. Email design is the final step in email strategy to drive revenue & convert customers.‍In this blog post, we will explore the 7 email design best practices to beyond aesthetics & make your emails effective:Visual hierarchyInformation architectureCopy-to-image ratioScannabilityCall-to-action (CTA) placementPersonalizationBrand consistencyGet ready to redefine your approach to email design & master these concepts to create high-converting emails.Anatomy Of An Email: Using An Email Layout‍Email design all starts with the email layout. An email layout is the bones of your email design. Without a strong, high-converting email layout, an email can look beautiful but it won't convert. Think of it kind of like...

How To Use Klaviyo Campaigns

If you're just getting started with email marketing or new to Klaviyo, it's important to get out of the mindset of just sending out email campaigns during promotions or product launches. As an e-commerce brand, you should aim to generate 15-20% of your business revenue from email campaigns.A great email campaign strategy involves creating an effective email marketing calendar, sending campaigns regularly (1-3x per week), and sharing unique email content to build a relationship with customers.Why Klaviyo Campaigns?Campaigns are one-time, targeted emails that are sent to your email list. Mastering Klaviyo campaigns is the first step to learning how to use Klaviyo for email marketing.Klaviyo's drag and drop editor & pre-built email templates make it friendly for beginners. But its extensive A/B testing functionality, segmentation & dynamic content make it incredibly scalable as your business grows.‍Setting Up Your Klaviyo CampaignThere are a few key elements you'll need to decide on when setting up your Klaviyo campaigns:Campaign name: Choose a descriptive name for your campaign that reflects the topic of the email, the type of content it contains, and makes it easy for you to identify in your dashboards.Recipients: Determine the target audience for your campaign. In Klaviyo, you can choose to select specific segments or lists. Segments...

From Zero to Hero: A Complete Guide to Building Your Email List

30 Second Summary1. Your email list is one of the most valuable assets an e-commerce brand can have & building your email list is the first step to effective email marketing.2. Don't make the mistake of building an email list just for the sake of it. You don't just want a list of emails, you want a list of potential customers.3. At a minimum, make sure you have a welcome opt in form, exit intent opt in form, footer signup form, and a sign up form at checkout to capture email subscribers4. Advanced strategies to collect email addresses like lead magnets, quizzes, paid ads, as well as partnerships and giveaways, are other ways to grow your email list5. Regularly clean out your email list, especially for lower-quality leads, and track key metrics such as list growth percentage, unsubscribe percentage, and engagement percentage to measure your success and optimize your email marketingIf you're just getting ready to launch your e-commerce store, or you're new to email marketing, building your email list is an important first step. Your email list is one of the most valuable assets your brand can have to nurture, convert & retain customers to grow your brand.‍Most e-commerce brands...

Crafting Engaging Welcome Series Emails: Examples and Templates

30 Second Summary1. 50-75% of the revenue from your Welcome Series typically comes from the first welcome email. So if you do nothing else, focus on doing that right.2. Use the subject line "Welcome to [BRAND]" or "Here's your 10% off code for [BRAND]" to start. Then A/B test.Your Welcome Series is one of the most important automated email flows you can build to set your new e-commerce brand up for success at launch. In fact, if you don't do anything else in email marketing (which we don't recommend!), build your welcome series.Now, you've likely heard that the goal of welcome emails is to introduce or indoctrinate your brand to new email subscribers.‍But that's not (quite) true.‍The real goal of a welcome series is to drive your leads to make their first purchase.‍Done right, a well-crafted Welcome Email Series can accelerate your customers' journey to their first purchase, drastically reducing your cost per acquisition (CPA), bolstering your average dollars per lead and per website visitor, and increasing your average order value (AOV). See why it's one of the most important automated flows you could build?Now, in your research, you've also probably seen lots of inspiration for different welcome emails, been told that "every...

How To Best Use and Understand Klaviyo Flow Filters

As a DTC e-commerce brand, email marketing is one of the most powerful channels to nurture, convert, and retain your customers. But as you grow, customer segmentation becomes an increasingly more important strategy to drive more revenue, higher engagement and more conversions.Enter Klaviyo flow filters.Flow filters might seem like a small, technical feature in learning how to execute email marketing with Klaviyo but they're one of the keys to segmenting your automated flows (along with trigger filters, trigger splits, and conditional splits). Trigger and flow filters act as gatekeepers of your email flows, to allow only the right people to receive the right messages, at the right time.In this guide, you'll learn how Klaviyo flow filters work, ways to use them, and how to set them up for your email flows.‍What are flow filters in Klaviyo?‍Flow filters are criteria or conditions you set to determine which email subscribers enter the flow. You can set flow filters based on a variety of conditions such as a customer's location, their purchasing behavior, their engagement with previous emails, or specific characteristics such as their pain points.‍This allows you to build more customized customer journeys for your email subscribers by having different customers receive different flows.How...

Consideration

Setting Up Klaviyo Back In Stock Flows For Easy Sales

30 Second Summary1. A Back In Stock flow is important if your e-commerce brand often runs out of stock or has limited runs on products. It turns interested shoppers into customers, and is a way to turn inventor management challenges into a marketing opportunity.2. To start off, build a Back In Stock flow by integrating your e-commerce platform, creating a "Back In Stock" button on your product page & setting up the flow in Klaviyo3. A standard back in stock flow should have 1-3 emails sent over 3-7 daysThese flows, integrated with your e-commerce platform, capture customers' interest when a product is out of stock and keep them engaged via 1-3 automated emails sent over a 3-7 day period.One of the opportunities e-commerce brands often miss out on are converting shoppers who are interested in a product that's out of stock. Without a Back In Stock Flow in Klaviyo to capture the lead, cross-sell products, and notify customers for existing inventory drops, your e-commerce store is losing these potential customers.A Klaviyo Back In Stock is more than just a transactional reminder for customers. It can be an incredible revenue-generating flow for your e-commerce brand if you have often have products...

Intent

Enhancing the Added to Cart Flow with Klaviyo: A Comprehensive Guide

30 Second Summary 1. An Added To Cart flow is different from an Abandoned Cart flow. One targets customers who add products to cart while the other targets shoppers who start checkout. Every e-commerce brand should have both.2. A strong Added To Cart flow drives revenue through converting more shoppers into customers, increasing your lead conversion rate and reducing your top-of-funnel cost-per-acquisition (CPA) 3. Start by creating an Added To Cart Flow with 2 emails sent over 36 hours 4. Your Add To Cart emails should always have a clear, bold header and a dynamic content block featuring the products they have in their cart. 5. Other elements to have in your add to cart emails are testimonials, product recommendations or content about what makes your brand unique. The Added To Cart flow is one of the automated email flows that most e-commerce brands don't set up...and lose out of tens of thousands of dollars in revenue each month. Chances are you're already familiar with the Abandoned Cart flow, but the Added To Cart flow is different. Unlike the Abandoned Cart flow that kicks into gear once a shopper initiates the checkout process, the Added To Cart flow sends emails...